Real Estate, Sex & Gossip
THE REAL ESTATE, SEX & GOSSIP PODCAST
W/ Paul Locatelli & Brian DeDiego
What do you get when two very successful realtors sit down and decide to talk openly about everything ? “The Real Estate, Sex & Gossip” podcast is what. Join Paul Locatelli and Brian DeDiego as the unleash a “no filter” conversation each episode where nothing is safe.
REAL ESTATE
Listen in for some dramatic real estate success stories and stay tuned for the balance; some vignettes of business and some personal failures that both have learned from. Real estate market updates & strategies abound each episode…
SEX
Paul was a Versace model in the 90’s …. Brian was buying houses. Brian has since made a cottage industry to find out what the hell was going on at these photo shoots with all those beautiful people and the podcast is his last attempt to force Paul to divulge all the dirty secrets that he is convinced are being hidden.
GOSSIP
Rule #1 : Speak the truth.
Rule #2 : EVERYTHING is on the table
Rule #3 : ApplyRule #1 before detonation.
Brian & Paul will dig into not only trending national gossip, but give time each episode to the local scene ( Including verifying/denying the rumor mill that includes their names )
Guests include national & local celebrities, leaders in business, athletes & entertainers.
Real Estate, Sex & Gossip
Reggie Stephens & Chris Ellis : Building a Community-First Athletic Ecosystem in Santa Cruz
The energy hits before the first question: mics are hot, plans are hotter, and a small town is ready to build something bigger than a gym. We sit down with Chris Ellis of Santa Cruz Athletic Club and coach/connector Reggie Stevens to map a full-stack youth development pipeline—supervised open-gym blocks, real recovery access, quarterly combines for clean data, and a bold twist upstairs: small-group tutoring that feeds straight into training.
We get honest about culture shifts—why nightlife is fading while health and recovery surge—and how a “social club” can be a true community hub. Chris walks us through a recovery ecosystem that actually moves the needle: contrast therapy at three levels, a hard-shell hyperbaric chamber, red light therapy, heated yoga, and bio-acoustic rest protocols supported by on-site medical guidance. Reggie shows how Sunday Sessions turn drills into leadership labs, where a tough loss becomes a reset and a single girl in a field of boys is invited to lead the warm-up. The result is a development culture that values GPA as much as 40-yard splits—and gives every athlete a target, not just a pep talk.
We also spotlight the surge in girls’ flag football. With the NFL backing and Olympic momentum, participation is jumping fast, and the need for smart programming, injury prevention, and real resources is urgent. Together, we outline a framework that uses off-peak hours to lower costs, supervised coaching to raise standards, and scholarships to widen the door—because talent is evenly distributed, but access isn’t. The call is clear: local businesses, parents, and coaches can help make Santa Cruz a model for community-first performance, where ambition meets infrastructure and kids leave stronger in body, mind, and voice.
If this vision resonates, join us—subscribe, share this with a friend who cares about youth sports, and leave a review so more neighbors find it. Then tap the links, reach out, and let’s build this together.
Both is great.
SPEAKER_04:I like both. A bunch of ballers. He need to get on.
SPEAKER_03:We're coming in, hot. Paul will just yell. Real estate sex and gossip podcast. This is hot. We're live, boys. And hot mic. Hot mic. Hot mic. No shit. Oh man, there he is. Remember, Paul, you can swing that right towards you. Paul hot mic. No shit. There we go. All right. Boys, what a crew. D Diego.
SPEAKER_00:Present. Are we gold present?
SPEAKER_03:Do the introductions, brother. You know what you're doing.
SPEAKER_00:Your big cast.
SPEAKER_04:I love everyone here, by the way.
SPEAKER_00:Except for Ryan Upton.
SPEAKER_04:Get it close. I'm close. So we are here with Reggie, Stevens, and Chris from Santa Cruz Athletic Club. Illegal music. Do, do, do, do. Is it Pet Shop Boys? That's it. Opportunities. Beep, beep, beep, beep, beep.
SPEAKER_03:Paul. Not helpful to actually call out the band that we're ripping right now. Reggie will help me out with that one. Hey, we got another pause. It's a little breaking news on the last one. I'm so proud of this. All the 17 podcasts we do, Minnesota, everywhere. Yours is the only one that twice has been held up for explicit.
SPEAKER_04:No way. Again? Just for a few days.
SPEAKER_03:It's going to come through, but it didn't. In Minnesota? It's Apple. No, it's I think it was like Guatemala.
SPEAKER_04:What now?
SPEAKER_03:I was trying to set you up for I was trying to get you canceled right there, Paul.
SPEAKER_04:No, you were.
SPEAKER_03:All right, Brian, go around the table, brother.
SPEAKER_00:Wow. I'm not surprised. So why are we here today, Paul?
SPEAKER_04:We were going to do an interview, but just with Chris. Then we decided to throw in Reggie. And Reggie has his own podcast now, so we'll let him start off with that. Because now we they got some breaking news for the Reggie Stevens Foundation, and Chris are trying to merge together and grow something huge here in Santa Cruz. Help out all the kids and the athletics and sports and music and just uh better. Everything. So look at that big ass smile, right? Everything, man.
SPEAKER_06:I got good company, man.
SPEAKER_04:He has great company, he has great great feelings, and uh, we're about here to you know let Red you run with his second podcast slash sex drugs and rock and roll. Whoa, whoa.
SPEAKER_00:Let's parcel the same podcast podcast. Can we please keep his personal live?
SPEAKER_03:There is only one consistent review of this podcast for all my friends that listen to it is we come in fucking hot. And there's the explicit again. It's me. Maybe it's me. It might be me, but it's uh all right. This is a good crew, this is a good conversation, long time coming, right? Yes, it is. This conversation.
SPEAKER_01:Yeah, we it's funny. We're gonna have this conversation that we've been trying to have for six months. We're gonna actually have it today and it's gonna be live. Uh oddly enough, we're gonna have it live.
SPEAKER_03:That's some of the best TV, though. Let's make the deal right here. Let's get it done right here and walk out. You guys shake hands and world changes for Sandy.
SPEAKER_06:Okay, DJ Chris.
SPEAKER_03:I I've got something here. I don't even know it. I don't even know if these things make sounds or whatever. There's something in there, but I'll play with it. How do you want to kick this thing off, boys?
SPEAKER_00:I think we uh jump right in. And Reggie, we're gonna let you take over this interview, but we'll throw some swear words in here and there to keep it real. Got you. You're gonna keep it spicy. Oh, we will. And and and Chris, we got a lot to say to you, but we'll just fire away while Reggie's being nice because you know we've got to. I'm sure I've already heard half of it.
SPEAKER_03:We don't give a shit. So here we go. Yeah, this side of the table's got a reputation. We're this our only goal in 60 minutes. You're gonna change the world. You're gonna change the world. We just want a one-week delay on Apple because of explicit lyrics. That's all we're that's our that's the only goal over here. We can help deliver. I don't know. They won't tell you. They it's the world we live in. It's just you need to take a break, and there's something explicit in there. I'd have to go. It's something you said, Paul. Of course.
SPEAKER_00:Yeah. So Reggie, your background doesn't need an explanation. You've been on this podcast. You're you're a phenomenal human being. We know you personally and and this community, we're quite blessed to have you. And then there's Chris. And then there's Chris. So Chris. Real quick before Reggie gets started, just give us a quick scenario of of who you are, just as a person. We know what you've been going through lately on everything. Your club is phenomenal. But and then you can throw a quick plug-in where you guys are at, what you're about, and then we'll let Reggie just take on over. But let give everybody a taste of that sexy voice behind there. Go ahead.
SPEAKER_01:Yes. Uh no, I'm I'm just a guy here living in Santa Cruz, really enjoy being here. I've been here for about 12 years. Uh, came here because of my wife, uh, followed her from San Jose, previously from San Francisco, and then uh grew up in Morgan Hill. So I'm not from Santa Cruz. However, moving to Santa Cruz, I learned a lot about a small town and began to fall in love with it and saw a lot of gaps in what was happening here in Santa Cruz. Me being a businessman, my my my history, my background as a VP in finance. So when I came here, uh I had a hobby as a bodybuilder, which ended up turning into a career, uh, a side hustle and then a career. Long story short, um started a bodybuilding team, started a supplement shop, then ended up buying up the old Santa Cruz Power Fitness, the old Gold's gym here in town, and then had a dream to really elevate what happens here in Santa Cruz. Oddly enough, no one's willing to take a risk on Santa Cruz. And I I fell in love with Santa Cruz as a whole, but saw so many gaps that I felt almost like it was incumbent on me to do something. And um, so we had just a dream to kind of bring something that you would only find in a place like Los Angeles or Texas or New York, bring a true social club to Santa Cruz. Because if you look at what's happening across the country, uh 2023, alcohol sales for the demographic between 21 and 35 were 21 and a half billion dollars. 2024, alcohol sales for the same exact demographic were three billion dollars. Um, people are not. I used to own four nightclubs in San Francisco. If I talk to my friends and Martel and the Bill who live in San Francisco still, they're off all their clubs. Why? No one's going to nightclubs anymore. Alcohol sales are dropping. If you look at their video cameras in the middle of the night at the clubs, they are literally kids. Vodka sales are still up though.
SPEAKER_04:Don't worry.
SPEAKER_01:They are Santa Cruz vodka only.
SPEAKER_03:Only uh represents 92% of that$3 billion.
SPEAKER_01:No, look, they're kids hanging out on the outside skirts of there's no one on the dance floor. They're on their phones inside of nightclubs. No one's talking, no one's going home and having sex. Kids are are meeting later on in life or never at all making these. So what's happening? If you look at social clubs, they are all health-oriented clubs now. So you have like uh gyms are turning into social clubs, right? You're having places pop up that are actually like serving coffee and mocktails with saunas and cold plunges in LA and they're popping off. And you have live DJs that are popping up. So we're seeing, okay, well, why can't Santa Cruz have this? That was our goal. Our goal was like, wait, health and fitness is real, gyms are real. Uh, internal health is kind of a taboo, hormone therapy, peptide therapy, having a doctor on site, all very taboo, but it's being talked about every time you open up your phone, you're you're you're you're somewhere in your feed, Joe Rogan or Huberman or you know, you know, Hoffman. Someone's talking about hormones, peptides, someone's talking about it. It's all taboo. But now you see, you know, if you watch television, there's a Hymns commercial, there's a Rogue Starks commercial, there's all these commercials about all these different things that are available to us, but Western medicine isn't going to provide it for you. So why don't we do all of that in one spot? So we had this dream, which was Santa Cruz Athletic Club. I found the right partner who's our developing partner. And then the the other thing about falling in love with Santa Cruz was we we truly feel that in order for it to be successful in this small town, it all has to be driven by everyone who lives in this small town. So it was Fuse Architects, local architects, it was all local builders. So Nico Choncharello and his whole team, um, it was Tim Martin, our development partner, uh, it was all local subs. So everything was from Santa Cruz, by Santa Cruz, and for Santa Cruz. And so that's a little bit about the why and why we're why we're here. And but then we have this broader goal of well, we built the most state-of-the-art facility in Northern California. Why don't we bring in the sickest coach who has all this attention to align with us and help identify talent because we can help bring that talent to its fruition. We can help really identify talent and bring kids up. So we met with Reggie and we had this lofty idea of let's create like the sickest facility to not you know do you know long-form training, but do strength, agility, and mobility training. Let's build the sickest facility for that and bring all these kids together in large format. And and then so that's why we're here talking right now. It's like I just think it's like a perfect mix.
SPEAKER_03:That's called a Segway boys, right there. Whoa.
SPEAKER_00:I got chills.
SPEAKER_03:You got chills. We're big fans of the Segway. That is a perfect introduction. That was awesome. Reggie's deep.
SPEAKER_02:Doo, do, do, do.
SPEAKER_06:Yeah, I mean, um knowing Chris for a while when we first met, started looking at buildings and whatnot, right? Me, him, and Paul. It was it was an amazing thing to see the process.
SPEAKER_01:Originally, it was strictly gonna be just for this facility for us to do that.
SPEAKER_06:Yeah, and then next thing you know, it was the final facility that I was like, wow, whole foods right next door, good parking. Um, saw some of the plans, saw what was going on, and I was just like, man, this is gonna change the Santa Cruz culture as far as like their health, you know, far as that. And getting people to have something that Santa Cruz has never had before. Chris is and his team uh created that along with Paul Locatelli bringing me in to introduce me to Chris was like an amazing thing. Uh Brian did nothing. Um my brother, my brother, Brian.
SPEAKER_03:Every single time.
SPEAKER_00:What's your middle name? No. Brian D.
SPEAKER_03:Diego. Every time you do that burn, that sweet burn, which I think there's gonna be at least seven more. Full name. Full name.
unknown:Full name.
SPEAKER_06:So here we are now in, you know, RSF, sports, arts, education, and culture. We have our hands in so many different things, so many different things that we can bring to Santa Cruz for girls' flag football, women's flag football. Uh, now that I'm at SoCel with Dwight Laurie, another NFL guy, just his excellence and what he provides for SoCal High School is a standard. I'm a Santa Cruz Cardinal, but I got I have to give, take my hat off to what he's done there and his his coaching staff. And now I'm a part of that coaching staff because he came to get me because he saw what I was doing. Similar to like Chris seeing me and he's coming to get me. So now I'm trying to figure out how do we make all this work in Santa Cruz County. And it's true what Chris said, you know, why not Santa Cruz? And even as me as a college kid coming out, a lot of recruiters didn't come here. They can go to San Francisco, they got to go somewhere else. They just always look over Santa Cruz, and I've always wanted to change that culture of like, no, Santa Cruz got top athletes, not just surfers, not just uh Santa Cruz Spirit vodka. We have other things. So um I know you wanted to put that in there though, Paul. I know. I know you. But here we are. So I wanted to like really bring Chris in and talk to him and give people his background for the people that don't know him. Uh so when you just go to the gym and you see the shiny gym and you think, okay, maybe an outside person, like, oh, this is a gym that they just want to make money. No, he really cares about our community. So I wanted to make sure that you know my voice is heard talking about Chris and just wanted to give you your flowers now because you didn't have to do this. You could have gone somewhere else, created this facility and helped another community, but you came to Santa Cruz to do it. So now it's like, how do we support you for giving us something that's so beautiful? So I'm gonna be the first person, you know, as far as as a coach, and other coaches have came through. We brought Dwight in, we brought TJ in, we brought some other people in just to check it out. It's just now trying to figure out how do we function and work together as one. So that's why we're sitting here too, to kind of figure out how we develop that and how we move forward to help all these athletes that are here. Uh, if if you don't have the money, like what can RSF do to help get a kid in there so they could they could have something like that? And that's what RSF always stood for was yeah, we got the Nike, we got all this great stuff, facilities and whatnot, that where you can go and train at. But at the same time, you know, I also want to help a kid that maybe drive by Santa Cruz Athletic Club and go, man, I can't afford that. I can't be up in there. No, we're gonna find a way for that kid to or that kid to see if they can get in there and be a part of something like that. Because you never know, it might inspire them to be a great trainer one day. So that's why we're here. And man, it was one of those things. I was like, man, got to bring Chris in. And and I haven't even been in there yet. I'm gonna be real honest because I've been really busy, but at the same time, uh it's not an excuse for me not to get in there and check everything out and see how I've sent kids there, but I want to get in there and really get my hands dirty and figure out how we can uplift our community, especially these young student athletes that we got in Santa Cruz County.
SPEAKER_04:Well, you did send over the St. Cruz High basketball team when Chris had his uh The Combine.
SPEAKER_06:The Combine. Yeah, Cody.
SPEAKER_04:Yeah, yeah. So that was really cool.
SPEAKER_06:Joe Noon, my boy.
SPEAKER_04:So that was really cool. My son wanted to win the uh speed test, so he freaking lost, but he came back and pushed him.
SPEAKER_01:Dude, he won.
SPEAKER_04:He won.
SPEAKER_01:He was the one who got the one-one or the one-o, yeah.
SPEAKER_04:Yeah, so what they have is it was amazing. They had 60 kids there that Reggie did push a lot of the kids to go there and do it. Um, and then you had on Saturday and Sunday as well.
SPEAKER_01:Split between two days, I think six different uh competitions or six different uh events, and then uh we kept track of everything, and we're gonna continue to do that. We're gonna do it, I think, uh quarterly. We're gonna have these combines where kids can come, no matter what sport they're in, yeah, they can come and actively compete together, right?
SPEAKER_04:And this was more it was more of a heavier basketball slash, I think soccer, maybe some soccer kids. Uh a little bit of football because during that weekend it was uh So Kell was gone.
SPEAKER_01:We had Nick from Scotts Valley. We had I think six different coaches, and they were D1, D2, D3, whether it was like we had a field field hockey. Uh we had a bunch of different athletes as coaches, right? Um, which is rad because they all had their own take on the different things.
SPEAKER_04:That one kid, that pole vulture, your trainer?
SPEAKER_01:Giles, yeah.
SPEAKER_04:He's a strong setting bitch.
SPEAKER_01:Well, he's a Navy SEAL.
SPEAKER_04:Oh, is he? Yeah. Well fuck. He doesn't look like it.
SPEAKER_01:We have 14 personal trainers. The majority of them are intense athletes, D1, D2, D3. They're uh, you know, kinesiology graduates. Cody, he's a graduate from Cornell uh with a kinesiology degree. Like we really care about putting the attention into our staff for training because we're the only gym in town that does personal training. People come to our facility to make change, right? They want to make progress.
SPEAKER_00:And so did any cops show up? Because I heard you had donuts.
SPEAKER_01:Yeah.
SPEAKER_00:Well, that was that was that's not the same. That's not the same time, dum-dum.
SPEAKER_01:Dude, Dunlaps, Dunlapse, you rock.
SPEAKER_00:See, not the same time. Plug in other businesses, Dunlapse Donuts.
SPEAKER_06:Right.
SPEAKER_00:It's actually good.
SPEAKER_06:I also want to talk about just the data that is needed. Even when you're sending a kid off to college, you know, how I do things is create an email. I do things so old school, try to get at the coaches. But what I saw and what we talked about earlier was just the data that you are. Did you see the sheets? Yeah, I saw the sheets. Okay. And I thought that was pretty amazing because even all a lot of the high schools, besides like Soquel, you know, they do do data and whatnot with weightlifting and 40 times and all those things. Um, but I think that's very important for these student athletes to understand. You know, they want to go D1, they want to go D2, D three. Do you have the metrics? Do you have everything? And that's where like Santa Cruz Athletic Club could help out with that situation. Because they might not get it at their high school, and I'm not gonna call out any high schools, but I know every high school is not doing the proper things to get you to the next level of what you may inspire to go and be.
SPEAKER_01:In defense for the high schools, their their goal is to get them ready for school or college, not to direct them into college, right? It's we're gonna allow you to get you know the proper metrics and and and and uh course schedules identified, but we're not gonna help you get there, right? This stuff that we want to help uh provide and and create is gonna help them get into classes or get them into schools that would otherwise never have an opportunity to get into. Obviously, with the guidance of yourself, you kind of open a lot of doors for a lot of people. So if we can figure out how to how to compound that together, right? And then we can also push kids to be far more athletic than they ever thought they could be by giving them these metrics. They don't know what they're trying to shoot for. You just tell them to go as fast as they possibly can and try to give them some form and some factor, but they don't know what the actual goal is. So, yeah, trying to establish what the goal is. Yeah.
SPEAKER_06:And also how to take care of their bodies recovery. Because even me being around at a lot of the high schools, they don't have a lot of things, a lot of trainers, a lot of just everything to keep them healthy on the field, how to how to recover from an ACL, how to recover from a lot of different things. So to have that here in Santa Cruz is just it's just that big help of, you know, now like I'm I'm always gonna bring up Soquel because that's where I'm at. But just seeing how this could help that program in the offseason because he does a great job during the season, Dwight does. Um, but just even getting that extra boost to get these athletes over the edge. And then, you know, I have a lot of college athletes that come back. I remember Quinn Brown came and he texted me and he's like, Man, thank you for posting that Santa Cruz Athletic Club. He goes to Brown, he's a running back there, and he was just like, Wow, I can't believe we have this in Santa Cruz.
SPEAKER_01:So for him to come back from Did he make himself known when he came to visit?
SPEAKER_06:I'm not sure.
SPEAKER_01:But his dad's gonna hear this podcast. I make all of them sign the wall.
SPEAKER_06:Oh, I'm sure he signed the wall. I mean, you can't miss him. Okay. I mean, he looks like a tank. And um, he's now the starting running back at Brown. Um, and he when he came home, he went to the Santa Cruz Athletic Club and he just was blown away by that what we have in Santa Cruz. So I'm gonna encourage all my athletes that are off in college when they come back, hey, you come train with me, but you need to go over here and do that. So we're gonna make sure that everyone knows about Santa Cruz Athletic Club, even the ones that think they can't go there. You know, and that's where me and Paul come in, and we're gonna create a situation for that. Uh obviously talk about women's uh football right now. It's a it's it's on the rise. And I did the first All-Star game, the Santa Cruz County versus Monterey. We got it all on TV. I think it's on Tubi or Hulu or something like that. Now you can go watch it. Um, but that brought me a lot of other deals in place with the Golden State storm and things that that we could, you know, even go further with that with women's sports, not just volleyball or softball. This thing with football, these these girls need so much attention to prevent injury, so many different things that they need. And we can't just overlook it. And here, here's a football, go out there and go play. That that's what they've done so far. That's why I created Sunday sessions. So now there's the weightlifting side of that where they need a proper gym to go in to get them right on the way up because I'm telling you, when the Olympics come, this thing is gonna explode. So really, oh yeah. Girls flag football, NFL's involved. Yeah, girls flag football.
SPEAKER_03:Once the NFL says we see you, it's it's a ball game. You know, there's no bigger industry than that. Once the NFL says we're going down this road with you, um, it's over. It's gonna be in every city, it's gonna be, I mean, in the most positive way that follow the money, right? And it always happens that way.
SPEAKER_06:And there's two styles of flag football. There's the NFL, which is five on five, and then there's regular flag football that's seven on seven. So now that's age groups from eight all the way up to like 17. That's gonna be going on in Santa Cruz County, which I'm gonna bring in to probably our first AAU travel flag football for girls because it's that hot right now. Like if you go out and watch a game, they're probably carrying 18 to 20 on a roster. That's more than basketball. That's more than anything. And majority of those girls that's more than Scotts Valley High School football team, too, by the way.
SPEAKER_04:It is.
SPEAKER_06:And let's and let's take it, let's take it back a little bit. Men's football, boys' football has pop warner. What does flag football have? Had had nothing. So that's where I created the Sunday sessions. So now I have eighth graders out there learning how properly how to run a route, properly how to backpedal, so they don't get hurt, how to catch the football. But then there's once again, there's that weightlifting side. There's that whole how do you take care of yourself, recovery side that athletically they have a lot of work to do. A lot of work to do. So now here it is the Golden State Storm has created a pro team in San Francisco that that already existed with tackle football for women that now is about to probably get overlooked by flag football that's coming. You know, it's it's I'm telling you, it's it's it's and I got picked all because of the work that I did with Sunday sessions and doing that all-star game. So now those young ladies, they're gonna need a place to go. We're gonna have a place to funnel them to you.
SPEAKER_01:You know, so talk about recovery. Yeah.
SPEAKER_06:So that's so that's where we are with that, and that's like like my baby is these girls is is is is trying to do the best thing that I could do to see this level of football, what they're created, what they're creating and what they're doing, and how fast it's moving, is to give them everything that the boys have, to give them everything that the men have. Yeah. Because the the playing field has not been the same, you know, even to a situation of what we're working on with starters, something that seems so simple, but it's not there for them, you know. And I'm not gonna speak on it because somebody might take my idea, you know, but it's something that's so simple that they were just an overthought, you know, afterthought, like, ah yeah, you just use this because you know, the boys that's what's been done forever. That's what's been done forever. So, and I'm just talking to you. I wanted to try to create something with you. We're live talking about it, like something we're negotiating.
SPEAKER_00:Let's do it, let's get into it.
SPEAKER_05:Something specific.
SPEAKER_06:I gotta buy, I gotta buy, I gotta buy. Let's go. Something specific for girls' flag football. So yeah, and um, and they deserve it and they need it, and um, I want them to feel a part of the community and the Santa Cruz Athletic Club as well when they walk in there. So, you know, so here we are.
SPEAKER_01:The the amazing thing about what we have going on at Santa Cruz Athletic Club is um, well, obviously, we haven't we've talked about recovery. I think that's a very broad broad stroked subject. And recovery, I think some people just potentially may think of AA. So I want to kind of dive into that a little bit as to why you're continuing to speak so you know vibrantly and and and uh intentionally around recovery. Our recovery space is not an AA space, it's a space for people to come to to physically recover from rigorous workouts and training, oftentimes overtraining. Um there's no space like it in within a 50 mile range of of where we are. Um we have three different levels of contrast therapy, and that with all that is is extreme uh exposure to extreme heat and extreme cold.
SPEAKER_03:That's my shit.
SPEAKER_01:Um so we have three ways you can do that. Um we have uh hyperbaric oxygen chamber, which is a hard shell chamber, not a soft shell chamber. So it's it's uh it's uh very close to um prescription, right? We have you know uh doctors sending their clients down here from like Stanford to come use our chamber. Um and that you know heals things like you know, cancer, broken bones, diabetes, uh treats.
SPEAKER_03:That's that Tom That's that Tom Cruise shit uh that he owns in his house. Yeah, yeah, yeah. Um Paul's brain. It's nope. It's literally like every athlete. There's no no no they app it's it's a these athlete's houses, right?
SPEAKER_01:I mean, there's no doubt.
SPEAKER_03:Yeah.
SPEAKER_01:Um we got full red light beds that you know, mitochondria relief, uh, anti-aging stuff. Uh we also have fiberacoustic lounge chairs with biohacking stacks, which really help people learn to um relax and disassociate from their stress. And so a 30-minute session inside of that thing is like a full night's worth of REM. Um plus a doctor on site, we do uh consultations with hormone therapy, peptide therapy, IV therapy, B12, mix shots, all you name it, we do it for longevity in our space. So when you're talking about a recovery center, um, yeah, we also have a you know a fully heated yoga facility. So like we people can really focus on stretching. There's a lot of things that we do there that are really beneficial for any athlete, let alone anybody in general.
SPEAKER_03:Can I jump in here real quick? Yeah because here's the thing is I'm listening to this, and I don't want to get too far away from our shark tank episode. You know, I mean, as far as creating something out of this today, um, I'm locked on that. And I know at this table right now, and I'll tell you a quick story. Listening to two of you, there's a practical world example that I was a part of that's key to uh access to those resources in a football team. I did this, but the first thing I want to kind of realize is what's at this table. One of one. This club is one of one. In in um, not the universe of the planet, but definitely within I'm thinking honestly Northern California. It's not 60 miles, it's it's it's 500 miles you'd have to drive to start, or maybe go to they have some of this in some of the the larger hotels in Vegas and things like that where you have to pay for the$250 for a day pass to get to that shit. Um one of one. And not not in mentorship, not in basically Saturday training and things like that, but the whole package of RSF, the way you've gone about it and who you are, that's exactly right. It qualifies as a one of one. And then in this chair right here is because of where we're at, we're the worldwide zip code impression leader in this zip code. Four and a half million impressions a year between all that we do, and we give 20% to nonprofits so we can get eyes on this, eyes on this, eyes on this. And we got Paul's wallet.
SPEAKER_00:Right. The local wallet. You mean Didiago wallet? Did Diego wallet. No, I'm joking, but that's only why Reggie calls me since we're being honest and on the record. I'm like, oh fuck, it's Reggie. Click, voicemail.
SPEAKER_03:Actually, his ringtone is ch-ching-ching. But it's like where it's like that that part of it's the part where I when just listening to 20 for 25 minutes, like um, it's all in this room. And the practical example is this I coached 20 years of high school football back east, and there's two different careers I had 10 years doing it the way I was coached in the 80s, and I coached in the 90s when I first got my opportunities. And then a light bulb moment where we changed from basically demanding those kids meet us four days a week in the offseason. Coach was going to open up the gym at 6 a.m., trying to motivate a 14, 15, 16-year-old. Um, there are a lot of things going on. But the light bulb moment was my wife was managing a YMCA and we made a partnership with that club. And it was an unlimited membership for our team. Okay. Um, non-primetime hours. They gave a nominal fee per month to get access at slow times, which works after school and things like that. But here's the big thing we did is we trusted those kids more. We stopped opening up, we stopped expecting them. We did baseline two days after the season ended. We did baseline testing in every category. We call it the JVI index. It was 30 metrics, and we didn't have to see them. Their starting spot was based on we're gonna see them three months later, then three months later. We trusted them. We gave them access to nutrition training, we gave them access to a gym, we gave them access to stretching, we gave them full access to everything they would have to do to meet their baselines. You know what I mean? You have contact with these kids on a weekly basis, you have a reputation in this town, you have a club, and we went from being a very good football team to state contenders every year because the kids got stronger. I talked to Dwight about this last year in the interview. And um it's not it's not the X's and O's, it's not what you say at halftime. He's got those kids thinking about nutrition, he's got those kids in the gym, they are the strongest football team in the county, and it turned out to be the state last year as they ran through it. Um, and that comes down to your narrative is like resource to make kids think about every facet of their health, every single corner of it. And what happened here, here's the story as far as the business side of it, the YMCA, after we did that program with two schools in town, it was their biggest year ever because the parents started joining the gym. The parents started joining the gym, not in droves, but enough of them had never been to a gym. They were dropping their kids off there every day. They found out about different techniques, different things their kids were bringing home. Their kids ended up being having a healthier mindset, not all of them, but 20% of them. They changed their habits to a family habit. And so the the thing that you've got in this room is a commitment to this zip code, commitment to this zip code, commitment to the community, commitment to the community. Um, and it seems like it's closer than farther away just to lock something down. Um, because I think what we call it vibes, and it's worked. It's been you jump in, it's called the Halo effect. If you build your business alongside community and with intention, um it pays back two to one as far as long-term retention of clients. Like commitment to us is like it's a long road up because no one knows who you are. But if you do that with intention, there's a lot of people on the side of the road like we don't fucking get it. But the ones that get it Metro, Golden State, Parkson Rec, California Closets, they're like, yo, that is the future of where you go is building through a community. And that's what you guys are talking about is building it through a community.
SPEAKER_00:And I need to add to that, and I think you hit it right on the point because I look at this as a triangle factor here. We've we've got two of the pieces sitting in front of us right now. Then we got Paul's wallet, which is the other piece. And Paul, I mean, he is, he's one of the most giving people, you know. If you really know Paul, you know how giving he is, right? And so, you know, when we started our Santa Cruz County pay-to-play, so I'm you know, I don't talk a lot about it, but I have a nonprofit with Tom Gill, who was a former CIO of Plantronics, very successful guy. We we've got money sitting in an account, and Reggie was just a great conduit for us because when I found out that kids, when I stopped coaching in 2006, needed a pay to play because there was no money. One, some athletes were just sitting on the sidelines due to the circumstances of the family. And we just started donating to those people. You know, Reggie's a great conduit for us because you know he's adding besides athletics and education and arts, I love that. But it sounds like we need from the the business side, if you guys would, and sometimes if my brain goes there, so I apologize, but we need like a funnel and a this is a negotiation we're all having right now. So we need a funnel and an agreement, and we need more big time community members to to help help with this. I've always noticed like totally agree. We we give money all the time, right? I mean, you know that. I'm staring at you, right? We we do. We Paul and I donate a lot because the community supports us, right? They list and buy their homes and we do that and we give back to our community, but it sounds like we need to get something together because we've got two phenomenal people sitting in front of us right now. And how do we bring this all together to for to to to make it feasible for everybody involved and have and have all the families? I mean, I love this. My daughter wants to go to the athletic club. I told her I've already been there, it's phenomenal. I walk through there. Dude, Chris put me on an Chris put me on a machine and they need more max because my legs are so strong, Paul. And he was explaining that to me, which you wouldn't know chicken legs. So we're we're here. Reggie knows this is a state-of-art facility. Come on. Paul is basically collecting a chicken thing right now.
SPEAKER_03:I'm 100% on that camera that was addicted. 100%. I can beep that up, Reggie.
SPEAKER_00:Colonel Sanders may be interested in that Paul. So you two, I mean, what you know, you guys you guys are talking beautifully. I'm gonna jump in. I'm gonna jump in the middle, right? I'm jumping in right now, right? I I smell everything that's going on in here, but so how do we help the kids that right? And I understand, I understand the business, I understand the gym, they're giving back to the community, they're amazing. I also know there's members in the community who just can't go there. That's just the reality. So, how do we help get them as a partnership group into this gym, into Reggie? So these people will give back, we know later, but come back and do that and be able to sign that wall and do all that. What do we do?
SPEAKER_01:First and foremost, we uh we have not been in a position ever to be able to give back.
SPEAKER_03:Right.
SPEAKER_01:Um, we have been in a position to offer up. We are now coming into a position to be able to give back. Uh that goes deep into what's happening behind the scenes at Santa Cruz Athletic Club. But I'll just say that uh the the the business is is being able to support itself now. Now, what Camille and I, my wife and I, have what we end up doing on a daily basis now is when we're in there, we're giving all day long of what the services are inside of the space because we want people to experience them because a lot of people, like you said, can't afford them. It makes me feel really, really good to be able to do that and see the the response on people's faces. Now, we've talked about being able to do this for all the kids. Cody and myself have gotten together and we've been breaking and fixing and breaking and fixing and breaking and fixing the concept of the program. I think we have something that's a viable option and it's almost identical to what you said. So we've been talking about um uh opening it up to open gym, quote unquote open gym, uh, but supervised with two coaches at minimum, if not three, at specific times of the when it's a slower time, when we have identified from let's say 10 different coaches that want to they want to work on, you know, strength, speed, or agility, whatever the heck it is that we're working on, it's gonna be managed by two or three coaches that are getting paid, but at certain times of the day where it's not crazy busy because our gym gets ridiculously busy. Um, and then at the end, they have access to the recovery space.
SPEAKER_03:I love that, dude.
SPEAKER_01:So we think we actually have a program. We actually we actually have got it down to the days and uh times of the week. Um, and then all we have to do really is get together with you and identify, hey, would this work at these particular times? And it would be like a nominal fee, like less than a fee than it would be like for a premium membership. No doubt. It would be a nominal fee, and then we could get everybody in there. And then we we what we do is we would have it like a three-hour window, and we would allow like 10 kids per hour, right? So they would be rolling in, and then we would have two or three coaches that are all working during that entire duration of time, whether it's what are we working on this week or what are we working on this month, more like what are we working on this month? Okay, it's agility month, or it's speed work, or it's off season for football, so it's all strength. Whatever the heck that it is, what our programs are, we want to meet with the coaches, identify what the programming is, and then the coaches that are there, it's already set and ready to go. You know, and then they have access to all the recovery stuff too.
SPEAKER_03:Ours wasn't as far ahead. What they did there was exactly that. And kids are different. There's ego involved. Once they start lifting, they start to get it. And a kid is different than an adult. A kid if the gym, what time do you close on a Saturday, for instance? Just as a bullshit idea. Eight o'clock. So 5 to 8 p.m. on a Saturday usually starts winding down a little bit, correct? Correct. And so the YMCA back when we did it just had these weird blockout times, and then the front desk, they would just call and say, Is there a spot available for me to come in at two? They're like, nope, all the everybody else is here. The next available is um at 8 p.m. to 10 p.m. Great thing is now we have apps. That's what I'm saying. It's like it's coming to come ahead. Okay, great. Just like this room. If it's open, I book it. If it's not, I look for another room. And so that's where technology has met this idea. Um, and that's not a small thing that you're talking about. It's a lost marketing leader for your business to have people in the gym in off hours for sure, doing the right thing for the community at the exact same time. Um, and then on top of that, you're getting people exposed to the the amazing shit you're doing over there.
SPEAKER_01:Well, the amazing coaches, too. Oh, yeah, great. I mean, we've got, like you said, you got Joe Noon, you got Nick Nick, these guys that are like really great coaches. We got but they're all different sports, they're all different sports, like track and field, you got volleyball, you got basketball coaches, you got football coaches. But at the end of the day, strength, speed, and agility, yep, it's it's uniform. It's across the board. Every single sport needs it.
SPEAKER_00:So even water polo, right? I think no, not that. Unfortunately, not that.
SPEAKER_01:Even underwater basket weaving.
SPEAKER_06:Reg, what do you think of that? What do you think of that vibe? I think it's a great idea. Um, I'm always when I'm bringing kids into my program, uh, I'm always looking for partnerships. Where like Kirsten, she's already working at the Santa Cruz Athletic Club.
SPEAKER_03:Yep.
SPEAKER_06:And she does all the body work for the kids that come to me and they need bodywork. So I raise money, I make sure I'm taking care of her so these kids can go in free. Yep. So they don't have to be worried about another cost for something. So that's how I've been handling that. Now, where do those kids come from? They come from the Sunday sessions. They come from the flag football program, the basketball program. Sometimes I get kids just pop that want to pop in because it's like a pop-up. Sunday sessions is like a pop-up. The cool thing is I get kids from every single high school, you know, uh junior college. Kids come back. So I think, you know, creating that where we can create a situation where they could go to Santa Cruz Athletic Club like that would be amazing. And then one thing that we haven't really talked about is just the the mental wellness of this whole thing.
SPEAKER_01:You know, um, let's take, for example, uh I was just talking about that with you personally.
SPEAKER_06:Yeah, uh this kid, I'll put his name out there, Nevin, plays quarterback for Santa Cruz High School, which I love this kid. Love, love, yes, love is resilience. Yeah, great photo, Paul. They had a game. I'm at the game, it's Scotts Valley XU. I met the game. I met the game, and I'm sitting on the Scotts Valley side, and I just, this was the first time, and I coached a little bit, but it was the first time that I was able to watch a game from the sideline without coaching and really watch the game. They struggled, Santa Cruz High struggled really, really bad. And here I am working the quarterback out and the running back and watching them just fail, fail, fail the whole game. And I'm just like, wow, you know, this is where do we go from here? So I get 11 o'clock text, is there Sunday sessions? I already knew that he didn't want to work out, he wanted to talk. You know what I mean? So now he comes in and we get our workout, but that first 15 minutes in the warm-up, we're talking about the game, and then it turned into leadership, and it turned into where do we go from here? And then also I had a Pop Warner kid that just got blown out by Creekside. So I said, hey, come over and join the conversation because you're feeling bad about your little loss in Pop Warner. But he's feeling a certain way. Right. And they felt like they needed to come to me to work harder to get somewhere, but it was more of a mental thing of leadership that you're gonna take some losses, you're gonna get some wins, and then the next game he goes out there and has five touchdowns. So I'm texting him now. Right. Like way to be resilient, way to go and get the team ready to go. Because that's what Sunday Sessions is. When they come there, when I get these kids, they have two left feet. They can't run, they can't, they don't know how to use their arms, they don't know how to do a bunch of different things. But at the end of the day, the leadership part that that I'm so proud of, him and JJ, of what they did at Santa Cruz, how to go get that win, bounce back from a nasty loss from Scotts Valley. Um, was and then here I got I got Scotts Valley and I got Santa Cruz, both teams I like. I got kids on every school, you know, and then I got a well, they won, they're happy, and then they lost, they're sad, but I still have to come and come in and bring those same kids come in. And man, we just beat you. Oh, da da da da da.
SPEAKER_03:Oh, I thought you were gonna finish that sentence with, but a brother's got to go win a state championship.
SPEAKER_05:Hey, but that's true too, you know. Hey, we could talk about that too, man.
SPEAKER_03:Reggie, Breggie, before we pivot from that, there's there's one thing, and this goes to our conversation we just had before. This is the Halo effect I'm talking about, that vibes is built on and it's real, is that that story is is 100% true. I don't know it because of that story. I know it because we were podcasting last week. Nick um uh his Netvin's dad walks into our podcast and says, Reggie, do you have a second? And said, from a father's perspective, how much that meant to his kid, him talking through on a Sunday, um, or Saturday, sorry, Sunday, Sunday, Sunday session. And so I'm just telling you, this world's bigger than you think. You opening your gym, non-primetime, partnering with them, getting you this this ecosystem going, that's the micro, your gym, off hours, partnering with somebody like that. But the macro is these people have family members, they have friends. There's gonna be, and that conversation with Nicola probably ends up being at Crow's Nest on a Thursday. You're not gonna believe what this fucking Reggie Stevens did for my kid outside of football. Yep. And the other thing I want you to talk about in this group, whether it be professional bodybuilding, professional football player, you know, is that this is one we talked about last week on the podcast. This is bigger than that.008% of all of these sports we're talking about, people are gonna create a career out of it. You're talking about 99.5% of the public that are screwing around with the sport right now, thinking they're going pro. They're not. They're not. And this is the part the last 10 years of my coaching career, I got away from I got away from these expectations. I talk to my kids about it all the time.
SPEAKER_01:No, the real I can't tell you the number of people that I've talked to in professional bodybuilding. Thousands of people. I mean, I've been a coach for some of the biggest athletes in the world. Yeah. Right. As of you, but um, you know, big ones. Everybody thinks that that once they go pro, they're gonna be rich for anything, any sport, any whatever it is. But we all had the same thing at 17, right? It's never gonna happen.
SPEAKER_03:It's not gonna happen.
SPEAKER_01:It's not gonna happen. We don't, here's the thing. You gotta have a different mindset to monetize your sport.
SPEAKER_03:That's exactly what's gotta happen. And that was where my life changed at the end is when I went to coaching conferences and spoke, or I talked to my kids. I I went from I went from coaching X's and O's and feeling like my vision was going on a play call on a Friday night to talking about football overall concepts to the kids. So they understood not their position, not their route. They understood the entire it's smarter for them to understand what the defensive scheme is and what their responsibility is and where I can sit down in a pattern rather than running a 10-yard out. A 10-yard out's a 10-yard out. But if you know what they're doing, you know that 10-yard out might want to sit two yards into that break and hold up because there's no one there because they're in a cover two. And so there's things like that that are the concepts, but the the thing that we're talking about here, and the dopamine and the ego is get shredded, recover, and all of this stuff is is it's immensely important, but more for their life than it is for turning pro. Sure. It's it's a life skill you're giving these kids. You know that stuff. That's what we talked about. Leadership.
SPEAKER_06:Yeah, you know, I have this girl, Lolly. She was played tackle football and she plays on the flag football team. When I was doing the Sunday session, she was the only girl coming. So you're talking 40, 50 boys out there, and she's keeping up, doing all this. And one day I just said, Hey, Lolly, lead the group. And she's like, What? I'm like, you might be a CEO and you gotta have this thick skin as a woman to talk to these men. So, you know, and I have a I went and got my degree in master's sports management, and I learned a lot through the whole process of that and trying to empower these women, you know. And now she's on the team, she talks a lot of shit though, and I love her for it. But that's the one thing out there that we create is that leadership. And I think that's what you're talking about. You're creating it, creating a leader, exactly. And now, you know, sometimes now, and then every time that I'm there, something pops up new, like the Nevin call. So now I'm like, okay, this is a recovery for a bad game. Now I gotta reset you to get you to go out there, everything that we worked on, and everything. Exactly. So the same thing with her, and now I just start picking kids. And I'm, you know, the kid, you know, when you're the teacher's there and you're like, Brian is like turning like this because he don't want to be picked. Brian D Diego, um, because he don't want to be picked, and he sits in the back of the class.
SPEAKER_00:I'm sitting around a room of muscle right now, and I will take every one of these guys down. Let's go with your bank account.
SPEAKER_03:Was I included in the muscle chip? Yeah, you're you're muscle. It's the first time that's ever been said to me. You want to sit in the front of the room.
SPEAKER_02:You want to be picked up.
SPEAKER_03:Absolutely, Rich.
SPEAKER_06:Absolutely. You want you want to be picked, and as a coach, you you know that. Like Chris knows that when someone comes in the gym, if they don't know what they're doing, and they're kind of like, I'm sure you know that, you know, and then you go over there and give them help, give them confidence. And it's the same thing at the Sunday sessions. Now I put, and then I got a kid that there's eight years old. I make him lead the group. And they help him, you know. But at the end of the day, he's now going back to his little team, his little pop warner team as a leader.
SPEAKER_02:Yeah.
SPEAKER_06:Just creating leadership with these kids and confidence so they can go to the Santa Cruz Athletic Gym and go in there and go, I know what I'm doing. You know, those type of things. You know, my Yeah, and leadership. So I think definitely that's what RSF, Santa Cruz Athletic Club, Reggie, Chris, I know that's what we can create. Um and just giving that to these kids because they all need it. You know, they all they all need it. And that's why I exist, I think, you know, because they do walk through the door and I'm like, no confidence, no this, no that. And then by the, you know, the end of it, and I always give them nicknames. I gave one of his kids his name, his nickname is 4-3 because I was his GPA. 4-3. Shut up. But he's all in. Shut up, he was scholastic. Oh, but he wasn't playing one. But Chris, you know the funny thing is?
SPEAKER_05:2-1. 2-1. 2-1. And that's on a good day. He was a model. He didn't need no GPA. He was a model. He didn't need a GPA. 2-1.
SPEAKER_06:So the funny thing, Chris, to finish my thing up about my kid 4-3. Um, he was a 4-7. Now a 4-2. Yeah, but he likes the name of 4-3. I love that. So the whole team. 4-3. Even at Sunday sessions, 4-3. And then, you know, one day we we talked about it in GPA. And that's another thing that I talk about out there to those kids is education. And that's why I went back and got my education, went back to Rutgers, Utah State, did all that, because I'm not going to sit here and talk to you about something that I haven't walked through and I haven't done. Um, but like I said, everyone's not going to be NFL, baseball at the top. But if you show up to good places around good people, and I'm a prime example of that, you will find yourself in good places because you will be around good people to encourage you. I had great mentors when I was here. No different than me meeting Paul, Brian. I've coached Paul. So he watched me. You know what I mean? He watched me from a distance. So when we started to get in business together and do things, it wasn't like I didn't have to like put on some show for him because he knew what I was. I remember one day he tried to pay me and I was like, nah, man, I don't I don't want the money. I actually liked training these kids. Yeah. I actually like showing up because they do a lot for me. Outside of the model. Outside of the whole.
SPEAKER_00:Real quick, Reggie. I have to stop you real quick because I'm a visual guy and a lot of people are. You went back and got your education. So I'm just gonna ask you a couple quick questions. How old are you now? Five-oh. And when did you go back and get that degree? Without the cherries and blueberries. How old were you when you went back and got your degree? Uh 49, 48. That's amazing. So I just want I knew that, but I don't think the listeners know that. Yeah. And so when you look at who Reggie is and what he does, and he practices what he preaches, he went back and got his education at 48, 49.
SPEAKER_06:Yeah, I appreciate that.
SPEAKER_00:That says a lot, Reggie.
SPEAKER_06:I appreciate that. And it's no different than Chris with what he's built over there with his establishment. It's a lot of research. I know what you've done. It's you just don't pop up with a gym. So I I man, I recognize what you've done. I I really do. Thank you. And I appreciate you bringing this to Santa Cruz because I mean we didn't have nothing like that. Yeah, we had the other gym, and it was a gym. It was a gym, though. Yeah. What you got is a lifestyle. It's a culture changer. It's it's something that we've never had here, and that's why RS RSF exists. That's why Santa Cruz vibes exist. You guys' real estate company exists. We're still alive. Because this is the difference between Brian D Diego and Paul.
SPEAKER_03:Oh, dang, I thought you said Brian Upton.
SPEAKER_06:Well, I already said you. And I want people to know this. Like, they're on my board, you know, and they really, really help me. And I come up with some ideas and I call Paul probably once a week. I don't call Brian that much, you know, Brian D Diego. But if it is money, I'll call him. He's gonna say either yes or no. That's what it is. Mostly he says yes. Yep. Um, but I don't call him often unless I really believe in what it is. Right. But I wanted to say both of you two, like, you know, supporting me is big. Like it's it's huge, you know, that I can pick up the phone and even just go over ideas with you guys, you know, and a lot of people don't know how RSF works, you know. Yeah, there's Christy Neto, there's Paul Quillisy, there's uh Stan Lee Earl, there's uh Tarea. I have directors that run everything, and I don't have to do a lot. But when it comes down to like where am I gonna get money, how I'm gonna be sustainable, scale, how I'm gonna do all that, I have to talk to businessmen like Brian Di Diego and I have to talk to Paul. And to have that is amazing. Yeah. But I did the work to be able to get that. You know, I just didn't start RSF and then call Paul immediately and let's say, hey, I need this, I need that. I had to work and work and work and work to show people that look, this is what it is. Whether you give me money or not, I'm gonna find a way.
SPEAKER_03:Right.
SPEAKER_06:Whether you help us with Santa Cruz Athletic Club for get um young girls, boys to go there, and you say no, I'm gonna find a way. And that's what I built. And the kids know that. They know that when I come with them with something brand new, oh, where'd you get this from? And where'd you do this? And man, don't worry about it. No, it's it's all for you. And that's why I just, you know, I wanted to say that to Paul and uh Brian Diego right now, and you too, you know, Brian, Upton, uh, Santa Cruz Vibes magazine, giving us something that we could um, you know, showcase the young girls and boys that come through the uh program and even the culture people that I've been able to put in the magazine um and showcasing that. Because once again, it's all about Santa Cruz. I'm not from here, I moved here in 1990, but I've been here a long time. And when I first moved to Santa Cruz, it was the community that took care of me.
SPEAKER_03:Right.
SPEAKER_06:So I'm only doing what they did for me, you know, the Tony Hills, rest in peace, the George Alles, the Jeffrey Dunn's, the people that were high up in this county, the Paul, um, Brian D Diego, you know, you guys are just coming along the way now and watching my journey and and stepping in and doing what most people don't do. Right. So when you were talking about it early, how do we do that? It's community, it's people like Paul and Brian coming together saying, damn, Reggie is pushing this wagon up the hill, let me help.
SPEAKER_03:It is, you know, yeah. And I'm gonna I'm gonna jump in and say something because we we are so on the ball busting train all the time, and and I don't say this enough, but this is a good opportunity. Is that you guys are unfortunately reverse of that pro athlete kind of thing? The you give and you get, you give, you give, you, you give, you, you see this. No, you re you reverse it. Yeah, the thing what happens with you is like how you give to this community financially, and I've got something I'm gonna read here that's the vibes kind of part of it, but also intellectual property, your time, your that all has value on the planet. You have no idea. And so unfortunately, the kind of giving you as you intend it, it's not gonna be in this, it's not gonna be posted. It's not gonna be basically, you're not gonna talk about in this podcast. Um, and I think when we talk about your wallet, we talk about vibes and sort of the media company, all those ones, what we're doing is we're actually it's called action. We're asking everybody to do this in every single business camp I talk at, every podcast that I get on, even Back East and stuff, the one thing I talk about is this vibes, ethos. And it's a lot. You went through this. It's a lot to sit at a picnic bench and have us barf out what we are, and you walk away from it going like, I have no idea what these guys are about. But the thing about it is chat, grok, notebook LM, put in this queue, and I have it right here because I read it every every one. If 20% of this population, not just Santa Cruz, but the world tomorrow started giving 20% of their intellectual property, maybe their money, maybe a part of their business, anything, anything back to the world. This is what most of them will say if the world gave 20% of its money, intellectual property, and time all at once, it would feel like hitting a global reset button, poverty erased, innovation unlocked, and communities transformed in a single day. And it goes on from there. It doesn't have to just be your checkbook. What we're talking about, this table, and it gets lost in that in the ether of all of it, is that you've got people committed to this table. Yes, yes, we live in this world. Yes, we need to turn a buck. But we're also kind of connected to make a difference. Okay. And that that's what I feel that energy right here. I get emotional about it because I think we're doing the right thing. But I think sometimes this call to action, this this 20% vibes thing, it was just a number for us. I say 20 because that's what we do. Every single podcast, every single print, every single TV commercial to nonprofits. Our bet is that eventually over a long period of time, it makes a tremendous difference. And what we're doing here is we're asking other people to do the same thing. You know, and that's that's the feeling I'm getting right here is this is a community connector.
SPEAKER_06:Yeah, and I'm, you know, as a nonprofit, you know, I heard you say something a long time ago. Why don't nonprofits, you know, act as a business? You know, we're always sitting around as a nonprofit. And Paul and Brian has helped me move as a business. So that's what I'm saying. It's like, it's just not the things that I do, it's even the business side to have RSF be sustainable.
SPEAKER_03:Yeah, and it's worked between us, right? Because when you were the very first permanent seat we gave after that podcast with these guys, um, we just connected. We didn't know each other before that, but we connected, and now we're working with 37 nonprofits, and we got 15 on the tarmac because of this TV network. But the difference is this, and the the word you're looking for is our ethos and mission statement is to put nonprofits in a for-profit space. And by doing that, we give them everything we've got so that the RSF has the same standing as California Clauses. RSF has the same standings as Metro in the county. And the thought there being as you build this together through the community, it's just one, it's going to be good for my business because they're the infrastructure stronger than a one-off, you know, than being a really good social media manager, having a gimbal, walking in and getting a sexy shot. It's a mandatory part of business. We know that. But ours is the long form, ours is that long game, like that stock we talked about, Reg one time. Like you just don't look at that stock. You're in Amazon, you're not worried about the daily day trade, you're in it. Um, but I love this table, and I just wanted to kind of not run away from that. I appreciate you guys, you know, for your commitment to the community, um, you know, as far as that one goes. And it's not just your wallets, it's you guys. You know, you kind of were doing the hard work.
SPEAKER_06:Yeah, I don't think a lot of people, I don't think a lot of people know. That's why I wanted to bring it up with Brian, D Diego, Paul. It's I mean, yeah, they have real estate, they do a bunch of stuff, man, but they got big hearts and they do a lot, you know. And anytime that I can use my voice to say to you guys, especially live on a podcast, it's like it means a lot to me, you know, that you guys have my back. And I got your guys' back as well. And then we have Chris here. When I first met Chris, I mean, it was the energy, boom, right off the bat. I just didn't know how we're gonna work together. And then I just saw him build this thing. And then Paul is a connector, right? Connected me and Chris together. Half people think Paul owns it. Yeah. 100%.
SPEAKER_00:We just we were just in a meeting and they asked us how our athletic club was doing.
SPEAKER_05:Hey, hey, go get one of those modeling pictures that he did. Put it right on the front.
SPEAKER_01:I'm gonna get a perforated bottle of Paul and a perforated RSF in the front. We're good to go.
SPEAKER_04:Have anybody been on the cover men's health and been? No, I'm sitting here or a Versace model. You're looking at them. I should be setting the board too, right?
SPEAKER_03:I almost thought we got away with it. We've done like 17 of these in 15 of the 17s, he's mentioned that cover now.
SPEAKER_05:13. 15. And we gotta do something with it. We do. We don't know what kid's gonna be a model and follow in his his footsteps.
SPEAKER_01:I got I got a question. I got a question because I have this crazy idea that we could we could bolster the athletic program with an academic program. So uh Joe Noon, the guy who you introduced me to, right? Big Joe. Big Joe, chat coach. No more. Um, listen, we were talking one day and we were like, well, how are we gonna how are we gonna integrate academics into this program, right? So we have this 1200 square foot space upstairs that we use as a storage room, and we've been talking about turning it into a classroom where we could have instead of my daughter has a tutor, tutor comes to our house, we pay him 45 bucks an hour, tutor gets to go to three different people's houses in one day he makes 45 bucks, 45 bucks, 45 bucks. And most tutors do that unless you're going to a tutoring center. There's one or two of them here in town. Um, what if you had all the tutors come to your gym? Mind-body. And they got kids came out directly after school, whether we picked them up in our sprinter vans at all the different schools, or they got to school, they came to the gym. What if we had all of the tutors and that 1200 square foot um facility upstairs and they do the tutoring because it's it's been proven that kids learn better in a small group environment. Now that one tutor can work with four or five kids at one time. You got three of those or four of those upstairs. Now they can we can drop that price for the tutoring down. Now the parents are paying less. Yep. And the kids are learning quicker, and the tutor is making a ton more money per hour. And then they're on site to when they're finished with their homework, then they just go directly downstairs to go to the gym with their programming already identified. The parents don't have to leave school or leave their work early. They're gonna stay can still work. They can go home, take a crap if they got to, change their clothes, relax a little bit, then they can go to the gym, meet their kids who are already there, and take them home together. I love it.
SPEAKER_00:I could get behind that real quick because I am that parent with kids that need extra help.
SPEAKER_01:Yeah. That's the program that I want to do. I want to integrate it, not just with athletics. We start talking about four, three, my my ears perk up. I'm like, wow, whoa, whoa, whoa, whoa. Because my daughter needs help. And and and she's athletic. And it's so cool to be going to a gym now in high school.
SPEAKER_03:And it's the responsible thing to do. Knowing the stats we know, the thing about that is you can give them what they want and be part of that false hope. You can do, I always talk, you can do two things at the exact same time. You can condition a kid to be a pro athlete and also prepare him for life. And that's the thing that that's that's where that's where that comes in, is like those two tracks are identical. They both need to be identifiable and and pushed at the exact same time. And have equity in that kid's mind. So that if one the one supports.
SPEAKER_01:The funny thing is, is it's actually like it's a it's a I don't want to use the word cool, but but or on trend, but so many people are going to the gym now in their teens when in my age, puh, you asked me to go to a gym when I was a teenager. You you're crazy. Right. I would have never found myself in a gym at that time. Now you don't have to be an Athlete. You don't have to be going into sports. My my daughter's a track athlete, but she, you know, she goes to the gym too, which is crazy. Lifestyle. It's a lifestyle. It's a lifestyle.
SPEAKER_06:Well, you know, the funny thing when you're a division one, division two athlete, that's what they have. You know, you have study hall. I wouldn't know. Go ahead.
SPEAKER_05:Well, I'm just saying you have to go there.
SPEAKER_06:I don't totally. You gotta go there. Because you have to maintain it. Yeah, you have to maintain the GPA. The White Lowry over there has study hall. I mean, within his week, he'll probably take one of those days and they're not gonna practice. They're gonna be in there with a tutor. Really? Yeah. And can he do all that by himself? No. Needs help. Just like most of the high schools around here need help.
SPEAKER_04:Right.
SPEAKER_06:Me, so I think that program would kill it. It would definitely kill it. Because even the kids that come to me now, I could say, hey, here's a tutoring program that's set up over here that RSF could be partnered with or however we can help. You need that at the end of the day. Because the most kids come to me and they go, Hey, can you get me here? What's your GPA? The higher your GPA is, the more success rate you're gonna have to get in a school. Like when I got Quinn Brown in the school was during COVID. Right. Nobody wanted to do anything. And I said, okay, let me pivot. And that was when they couldn't do the scholarships anymore because the kids are backlogged because they missed the two years or whatever. So they got those years back.
SPEAKER_04:Right.
SPEAKER_06:I said, let me go Ivy League. Call them up because Ivy League doesn't do NIL and they're not digging in the portal. They're not doing that. And took 10 months, he got his deal. All because I thought outside the box, but he had the grades to give me another option to be able to get him there. You know what I mean? And now creating that option, that's where I'm like now you have pathways. Exactly. 3.5, 3.6, 3.7, 2.1. Get your grades up. So I can help you. And if we're helping you get your grade up, now you have and you get more money. Right. So you go to a D2 school and you don't have a lot of money, and you get in there, they're going to give you more money just based on your education. And that's the things that the kids need. And even I could come in there and talk to them after they're tutoring about the how important it is to have a high API. It's not you know how what a high GPA is gonna do for you.
SPEAKER_03:I mean, and and again, I again another validation is you're talking about it's so much bigger than what we think it is in that moment. Like, you know, when I was coaching football, it was all about it was just it was results, and it was because you literally, when you coach at a high school level varsity, you just get fired if you're not getting results, right? And so there was result-oriented. But then I'm thinking of this fantasy football league with my the kids I coached from back almost 15 years ago, and it's 10 of them. And nine of them, eight of them played football for me. We never talk about high school football. We never talk about we clearly are talking about current events, their jobs, their lives, their kids, things like that. And so for me, it's just I'm thinking of we're having this conversation that I re met these kids as a coach, and now I'm in a fantasy football league with them. And we don't talk about football that way. Yeah, we might talk about starters in our league and stuff like that, but we're not talking about, oh, remember the days, coaches and that. It's just Brian and it's life and it's things like that. So I think what you're doing and what you're doing by you know, investing in the community that way, and you will get a waiting list for that 1,200 square feet eventually, and that becomes its own problem. It's a good problem to have. But I think over a long period of time, limited space, you're right, small group tutoring outside of their normal environment. There's a lot of metrics on that, that that's a fantastic environment for tutoring. Get them out of their school, get them out of their normal environment.
SPEAKER_06:It's something that's needed because you even look at the public schools around here, they don't have a lot of support. They don't. Then all of a sudden, RSF comes, Santa Cruz Athletic come, and then here we are trying to help you with even more. And that's what it's gonna be because it's spilt over. I mean, even Chris is already, we're already working with the same person, right? We didn't even know it, right? I knew it because they brought his name up and I was like, man, I'm already getting ready to work with him. And um, and it's a whole nother monster of what we're gonna be able to do. Um, but you know, just Chris bringing that up, that just shows you he's just not thinking about weightlifting. We're thinking about changing culture and academics for kids to compete at the highest level and give themselves an opportunity to get out of here. Right. You know, that's my whole thing. I'll tell a kid quickly. You either tell him about West Cliff or East Cliff, like, right? The kids come, they don't want to leave. And I'm like, why? Why don't you want to go to the East Coast and go see everything?
SPEAKER_04:Yeah.
SPEAKER_06:And I go, those same friends you had, they're gonna be hanging out on West Cliff four years after you come back. Right. They are, they're gonna be hanging out, they're gonna be, they're gonna be on East Cliff. You ain't gonna miss anything. They still gonna be catching their waves, they're still gonna be doing what they're doing, but you can go travel and be on a team and go to school and then come back feeling revived, you know, feeling educated. Change your life, change my life. You know, I came back here and I'm like, okay, well, let me figure out what I'm gonna do. But I've seen so much, I've lived in so many different places. Uh my kids were here. The main thing, Chris, what you're talking about, I sent my son and my daughter to uh the learning center. You know, that's where they learn to get those types of grades to go to Pepperdine and USC.
SPEAKER_01:And by the way, I met your son, he is extremely uh well educated. Oh, he is, man. I was very impressed by the way he's he got his masters, and we were we were competing.
SPEAKER_06:Like, who's gonna get the masters first? He is cool, cat. And now my daughter is about to finish at US Uh USC, the Trojans, and she's been uh there. Dad, you need to get in there, you need to do this and do that. Oh, I'm like, I hear you. Um But at the end of the day, I'm gonna give you like a weekly affirmation text. At the end of the day, University spoiled children. I know that one at the end of the day, my kids care they care about their dad. That's it. So at the end of the day, it's a care thing. Um and I just feel what Chris just said just hit it out the park. Because we talked about a bunch of cool, but you know, being able to provide that at the Santa Cruz Athletic Club is like that was like the nail in the coffin for me. Um not that it wasn't before, right? If we can create that and everyone hears this and we can get behind that, now your kid has more people behind them for as pushing their education, you know. So because you don't need it. No, that's not true. You're gonna need it whether you want to be an influence of the skills.
SPEAKER_01:It creates like being able to okay, so being able to survive or or or or manage being inside of a large gym is a totally different environment than most kids are involved in. You gotta understand social environments, you gotta understand how to be able to speak to people, you gotta be able to understand how to how to interact with a lot of different types of people. It can create a lot of great social skills. 100% being inside of that space. So it's it it does all those things. It helps which they lost during COVID. Which they which the majority of them are stuck on their phones, right? So, I mean, that's not happening inside of a gym environment. So people are learning how to communicate with each other, they're learning how to get better physically, which in turn emotionally, you know, it affects everything in their body, you know, hormone hormone production, serotonin release, all these different things happen. And then if you can incorporate academics in there as well, we're we're literally hitting a home run. Yeah. Every kid.
SPEAKER_03:Did we get a deal done here? Are we close? Yeah, so I think we have the framework's there, right? No, it is there. The frameworks, and it's way closer than when we walked in, I think, as far as like been trying to catch up, trying to catch up. It's all this good ideas, but it sure seems like there's a framework of something pretty amazing here.
SPEAKER_06:No, it was great to have this dialogue and talk, and basically I know where RSF fits, you know, and I think Chris knows what I what what I can do. I think Paul knows what it is, Brian knows what it is. Just like Brian saying, I can get behind that because of his daughter. Right. You know, so at the end of the day, you know, that's all it was is getting clarity. Yep. Because we all know we're gonna work together, but how are we gonna work together? Um and I think, you know, I think we figured that out today.
SPEAKER_03:I think so too. Yeah. Anything else, um, you guys from this side?
SPEAKER_04:Well, I can speak a little bit about the whole studies and so forth. Um going into the special needs classes that I had to go into for my speech for stuttering for so many years, that having a class like that at a gym would probably have been a lot better for me. 100% because I was a freaking ADD off-the-wall kid. And if you said, okay, do your math and then go do 100 push-ups, I could do both. Because it it kept me going, and then I calmed down. If you get outside, you you do like five minutes of paperwork and then do five minutes of jumping jacks. Yeah, whatever. Yeah, it actually makes your brain stop and think, no doubt, and relax. And that's class would be huge for a lot of people like myself.
SPEAKER_03:And it's funny for that particular one, because I went through with some of the kids we coached back in the day and talk about, you know, this flag football kind of group, but um, and let's just stay on stuttering for a second. Yep, that it's counterintuitive. What you do to you basically a long way to that is not just speech therapy, but it's immersion in socialization. Yeah, it's pushing it farther into those environments, just like you're talking about get into the gym, be around other people, and feel like, oh, they're not laughing at me. You know, like I'm working my way through it because sometimes it's like you regress from being in front of people because of a speech impediment or something like that, and it takes longer for you. You know, you were pushed onto a world spotlight. So you probably forced your way through it a million different ways just because you were in the public front facing, you know, forced into socialization in a lot of ways. But a lot of people, for you know, whether it be tutoring, whether it be mentorship on, you know, with the whole thing is yeah, they do need to be introduced in a safe space. Um, I hate that word, but you know, I'm saying like an environment that's welcoming. Let's say that instead of a safe space. So an environment that's welcoming. No one's getting triggered here. No, I know that it's it's hard not to these days, dude. It's hard not to these days.
SPEAKER_04:But um, you know, it's something that people need because you know, you know, I was teased a lot, so what I did is I worked out. I got bigger, bigger, bigger, and meter and meter and meter. Right. So that's why I liked water polo because I actually could fight people without getting busted. So it's just like this is the fucking best thing ever. I wish football and water polo were at different times. Mandatory. That's just and it would have been great. I would have been mean. I just loved it.
SPEAKER_03:That's just loved it. That's just some Hulk smash shit.
SPEAKER_04:That is, it's just dumb dumb.
SPEAKER_05:Hey, hey, dumb dum, go kill something. It sounds like a movie to me.
SPEAKER_01:I never heard this said of Paul. It's all it's always been sell your house or buy a house.
SPEAKER_03:So good. Hey, I got a boogie, I got a boogie because I gotta go. We gotta kind of go. I got a meeting with the county coming up. Any um, hey, Bri Brian wants to talk to you. That's fine.
SPEAKER_00:As we sit here and you guys listen to this podcast as we're growing, growing, please reach out to us. And it doesn't have to be about real estate, even though we do love it. But please reach out to us so we can help continue to support and get your support. And I'll I'll say it. I want your support financially. Um, I want businesses to reach out to us because we're doing it, we're a business and we're we donate a lot of money. And I want other businesses to come match us, start at the beginning, let's donate and let's you're donating possibly for your kids as kids that are coming through this community, right? That are running through these two gentlemen that are sitting in front of us. So, as a community, if you guys want to get behind us, let's do this. These guys have already stepped up. I mean, they're giving an amazing amount of time and energy into everything. And the reality is we do need some funds, and let's all get behind each other and do it.
SPEAKER_03:Let's go around the table. Start here, just all your normal contact information as we roll out.
SPEAKER_00:You guys know you can reach me at 831-750-9795. That's Paul's phone number.
SPEAKER_04:I don't have to say anything. Okay. Chris, all the contacts.
SPEAKER_01:Chris Ellis, uh myself's 408-499-9776 or Santa Cruz Athletic Club.com.
SPEAKER_06:ReggieStevens.org. R-E-G-G-I-E-S-T-E-P-H-E-N S dot org. Everything's on there.
SPEAKER_03:Guys, this was amazing. Um black man in Mexico.
SPEAKER_06:There you go.
SPEAKER_01:Is that his GM? Yeah. Ow! Guys, this was amazing. Doo doo doo doo!