Real Estate, Sex & Gossip

The Double Meat Please Episode

• Paul Locatelli & Brian DeDiego • Season 2 • Episode 3

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Buckle up for a chaotic and hilarious episode where our playful banter sets the stage for a deep dive into the world of branding, storytelling, and social media strategy. Joining us is Daniel J—aka Daniel West or @doublemeatplease—a fitness fiend with a passion for food and a knack for creating engaging content. 

Want to master Instagram branding? You're in the right place. We dissect the art of crafting a compelling brand narrative and the secrets behind converting viral video views into loyal followers. Learn how top brands like Red Bull focus on lifestyle and excitement, not just the product. Daniel shares how his brand 'Double Meat Please' evolved from casual food reviews into a strategic marketing powerhouse, and we debate the merits of quality content versus frequent posts. Whether you’re running a restaurant, a liquor company, or just looking to up your social media game, this segment is packed with actionable insights.

Finally, discover the passion and hustle behind Santa Cruise Vodka, a brand that’s as bold and irreverent as its creators. From winning double gold at the San Francisco Spirits Competition to expanding into BevMo, their journey is anything but ordinary. We also share personal anecdotes, from rebranding challenges to humorous content mishaps, and even touch on the importance of consistency in both personal and professional life. This episode is a rollercoaster of laughs, stories, and valuable lessons you won’t want to miss!

Speaker 1:

Free, hey free. I don't see a check.

Speaker 2:

Paul, can you shut up so I can do the intro. Yeah, fuck that.

Speaker 3:

Jeez.

Speaker 2:

Real estate, sex and gossip podcast boys. It's a little gossip here. I heard some Finally, jesus, it's been a year, I know, and it's our first piece of gossip in real estate, sex and gossip. And it's a little bit sexy too, because I heard some guy was checking some chick's ass out in Capitola and was like drooling Would that have been you, brian Guilty? Was I doing it? Yeah, because DiDiego saw you just fucking whacking it. Wait, wait a minute.

Speaker 3:

I don't know if I want to be on this podcast.

Speaker 2:

I don't want to be an idiot speaking to you at all.

Speaker 3:

This is terrible for your brand Terrible. I'm for food and a very wide range of audience.

Speaker 2:

Oh yeah, Daniel, this is not a safe space.

Speaker 3:

Now, I know Well, now I want details.

Speaker 2:

I feel ambushed right now. Yeah, well, yeah, I just heard all about it. Well, you're the creeper in the bush. Keep going Now you're just getting back at me, for, yeah, you're getting back at me right now.

Speaker 4:

I mean, she did have a nice booty, right.

Speaker 2:

Where was?

Speaker 4:

I In your truck. I was behind you. Remember we had about a 30-minute phone conversation. You don't recollect? Well, it's a village.

Speaker 2:

It was probably three. I would definitely say I don't recall at this moment, and you saw, through my tinted windows, me scoping Dude when and I am 10, 2 and aware of my surroundings- I don't know what I'm looking at.

Speaker 3:

Yeah, yeah, I don't know what you're talking about you keep talking.

Speaker 2:

You keep talking. Who's here? There's people here? Okay, we're here for, with daniel j, double meets that's me your last name is double meets.

Speaker 3:

Honestly, it depends who you ask, if you ask. If you ask most people, it's Jay, it's.

Speaker 2:

Jay. That's how I introduce myself Daniel Jay. It's Daniel Jay, I like that.

Speaker 3:

There's been some prints where it's Daniel West. My social media handle is Daniel West Fitness. All right, I have many names Daniel, jay, daniel West and Double Meat, please Double.

Speaker 2:

Meat Please, Double Meat Please. What do you think of double meat please? It's a lot of protein. It's a lot of protein in that last name.

Speaker 3:

There's a lot of protein in that last name. It's true. Who else, who else?

Speaker 2:

we got Scooch on up, we got Kevin here, which he still owes money Lots. Get a little closer, kevin, we're going to have to share.

Speaker 1:

Kevin Dueck, I don't recall, so wait a minute.

Speaker 2:

Stop the okay, you're not freaking, being what's those lawyers want to do? Always interrogate you.

Speaker 4:

Why do you look at me when it comes to lawyers?

Speaker 2:

Because you're the fucking word Mediation, not mediation, kevin, we do. Are you a lawyer, kevin?

Speaker 4:

we do, no, we get sued every time he opens his mouth? I eat lawyers for breakfast. I doubt it. If you're listening, bring it, get in line just retired one just retired, kevin.

Speaker 2:

So we do eight podcasts 15 feet away from where you're working and you're not on the mic. We do one downtown santa cruz at the new vibes hq. Don't try to take it, this is mine right now. I didn't say a word. I know you guys are scoping the place.

Speaker 3:

Oh you're checking this place on it. Yeah, we'll talk about that later.

Speaker 2:

Let's not get away from the bank so, kevin, and we have it miles away from you and you're live on the mic.

Speaker 1:

Right, I like it. Thanks for having me, because it's quiet here now.

Speaker 2:

It's quiet here now.

Speaker 1:

You don't hear banging.

Speaker 2:

You don't hear. Drill guns, drill guns, nothing. Kevin I think I heard you on another managed podcast idea we upload it, but with Mike Howard. Yes, that was great. That was actually, I would suggest, that Unpacked and Naked podcast with Mike Howard. Totally different, but that was a good interview.

Speaker 1:

Thank you. Intimate yeah, he knows how to make it intimate, he gets personal. He does yeah.

Speaker 2:

Does he rub your leg every time too? Here he goes again. What, what's wrong? Do you see a theme here, daniel? Do you guys know?

Speaker 3:

Yeah, I don't know what I came for. I don't know what kind I'm not a food-based we're here to set you up, daniel.

Speaker 4:

Did you hear he's running for president? Who's that? Mike Howard, oh, mike Howard, mike.

Speaker 2:

Howard. Oh yeah, did you hear that? No shitting aside right now he could win. Yes, that was a joke for like 240 years in this place. That is not a joke right now. That's real. You got my vote. You got my vote for sure. Appreciate that. So let's get to it. What do we? I think this is a little bit loose, but clearly, With Daniel here, let me do a little bit. I had a little bit of prepared Kill some time here, real quick Talk.

Speaker 4:

Oh, I can.

Speaker 2:

Tell us a little bit, daniel, about like your business real quick.

Speaker 3:

Sure, so where do I start? Double meat Do you want me to start At the beginning?

Speaker 2:

Yeah, yeah, I think that'd be a good spot.

Speaker 3:

The origin. So Double Meat Please pretty much came about by just how we generally order food. We'd go to a place and we'd say, hey, can I please have Double Meat Please? That's how the name came. And then the branding pretty much grew organically. Because we love food, we love finding food and we also love supporting businesses just for fun, because food businesses have them promoted, have them create quality menus, quality items. So we got really excited about that. We just started going to places and making videos and the way we learned actually how to use content creation or videography or photography was all during shelter in place, everything shut down and I own a gym and so we had to go all online. So we got cameras, we YouTubed and YouTube University and hours of repetition every single day. We learned photography, we learned videography, we learned editing all during COVID. We put our classes on Zoom, we created different types of classes for specific workout equipment and we just literally just put our heads down and just learned how to use that skill.

Speaker 2:

I knew you before I knew you and I know why. My daughter for 10 years she's owned a gym in Colorado, crossfit Stapleton in East Colorado. She turned me on to you here doing videos that were cause she was kind of finding her way into the social media place. But she was following like CrossFit Santa Cruz and all this shit. You popped up and so I actually just realized I knew you from a video she shared years before we met. That's awesome and double meat is what she does. The whole community does that. They walk into a restaurant.

Speaker 2:

If you're lifting weights, you're basically going in and getting double meat.

Speaker 3:

I mean, yeah, I guess. So I didn't even think about it like that at all. That's just usually how we used to eat, because the portions we like are bigger in general compared to the basic portion restaurant, and that's how we ordered it. Skills came to play when we started going out to places and we just brought our cameras with us and then we started making high quality content with the skills that we learned from shelter in place and then pretty much from that. We just were consistent. I get to double me, please is me and my friend marcus. Uh, now it's also. Uh, we have another business partner as well, tricia, and so pretty much us. Is she the calendar girl? She's not the calendar girl, she is who puts me on the fucking calendar.

Speaker 3:

I put you in the the calendar.

Speaker 2:

Oh man, I put you in the calendar. He got too big for us. Now I got to get put on the calendar. Now it's called organization, right? Oh, that's not good, damn.

Speaker 3:

Oh, there you go, because when it's just two people just running around, it's easy to do to a certain point, but as you grow your business, is the appropriate amount of time right? You're essentially. You need planning, you need organization, you need structure, because I want to make sure the product I have for like one or two members, one or two clients, is the same product for 15 to 20 clients. And it's easy to do with one or two. But as you grow, you need to make sure you're organized. You're going to make sure you have a game plan and you make sure that you grow your business. And so, from two guys that just went to places in Santa Cruz and making Instagram, you know, look cool on social media Now we are an agency where we work with restaurants, businesses, and we help elevate their product and we help promote the product, we create a strategy for them and now it's a legit business Next year winner. How?

Speaker 2:

did you meet?

Speaker 3:

Tricia, I just met her yesterday.

Speaker 1:

Actually, she actually told me that I just met her yesterday. Actually, she actually told me that, yeah, yeah, she actually told me that Super awesome, yeah, I said I'm meeting with Paul.

Speaker 3:

You know this is like the 17th meeting we've had about you know Centric. Roots.

Speaker 4:

Spirits. Hopefully we get something signed on paper eventually.

Speaker 3:

You know so and he's like, oh, she's like, yeah, I talked to him and yeah, trisha, I really want to work with you. I want to work with you, you have potential to grow. And I kind of just brushed it off and then once Double Me, please. Started getting some momentum. I hired Trisha and then we became organically awesome friends and she's been a huge mentor and a huge help in developing the business and making it more of a business instead of just a run and gun kind of thing that I was used to.

Speaker 2:

And so now it's a legitimate business and now she's part of the team, which why are you?

Speaker 4:

smiling over there. I am so happy for not to interrupt, but I will, because did you hear what he said? Yeah, I heard him. Yeah, we're supposed to put all of our shit because we're so busy right now on calendar link and paul missed a calendar link appointment no, I did not.

Speaker 2:

You forgot to. To quote a dear friend of mine, it's called called organization. Oh, okay, thanks, daniel.

Speaker 3:

Of course, my bad, but yeah. So now, with Trisha's help and with Marcus and I, we're pretty much a three-person team that we're running around Santa Cruz and working with a lot of awesome businesses and helping them create a voice, helping them stand out, helping them elevate their business and bring eventually what we want is we want more consumers to walk in our door if we have a good product and elevate their business and bring eventually what we want is we want more consumers to walk in our door if we have a good product. And why would you not do it with Instagram? How many people have Instagram? Every single person here.

Speaker 3:

I think it's like 2 billion people have Instagram. How about TikTok, though?

Speaker 2:

Everybody's like telling me TikTok is huge too.

Speaker 3:

Why would you not just double down? Because TikTok is just a quick format of Instagram, right? Right, you can put it on both. Fee, paul.

Speaker 2:

Oh, no, no, no, no. What do you mean? Additional fee, hey you're good.

Speaker 3:

Yeah, no, it's true, though. Right, there's more work, right, you got to cut it down and you got to make it there. You can't just cut and paste it. Why? Because it's a management.

Speaker 2:

That's exactly so one of the things where we're sitting in the studio, the commitment we made here last week. We've been working on this for a while, Daniel is. The thought is, we're good at the print, we're good at dropping. We purposefully kind of tabled one because I didn't want to do both. You're either one or the other, Sure. But now we've established these relationships partnership with events, Santa Cruz, the website, this one. The concept here is, what we do is we get a 60 minute three camera, you know podcast, and we out of that we squeeze 12 to 15-minute segments as appropriate, whether it be with the artist, whether it be intentional, with a chef or something like that, and out of that we squeeze again for one minute, 30 seconds, 15 seconds from one event, and so the big event is going to create 60 minutes of content with some strategic.

Speaker 2:

Whether it be music, they're perfectly set up here. They do actually once a month. They do live bands in here, they rotate through. So it's set up for everything. Live bands in here, they rotate through. So it's set up for everything.

Speaker 2:

But I think that's true, and I think what we're trying to do is curate it so that we can do sort of the mobile 30 seconds, 15 seconds. But if they want the whole package, cost more, paul, they get all of it. And so what I'm going to do, though, to kind of give you because I set this up, I did a little bit because I was organized. Yeah, I love it, I knew you were coming. Thank you, I actually didn't, but still organized, got it Really, yeah, and this is the thing for me, since I met you about a year ago, right after we started the magazine, you and I met through Jen. But the thing I think I want to talk about after this is there's social media. I think the biggest mistake that I see as an observer, not a curator necessarily at all of it is confidence and commitment Sure, and so I'm going to play. This doesn't translate, but there's a couple of his pieces.

Speaker 3:

Oh, hopefully it comes true. East and gastropub yes, you heard me right Brunch pasta, pasta for brunch, spicy rigatoni, mushrooms, bacon, runny egg and they got the Parmesan breadcrumbs that makes it ooey, gooey and delicious.

Speaker 2:

I just tried this out and I loved it. You gotta go check, okay. Oh, that's not the one I want.

Speaker 3:

I want this one too, because this is a good one too, chef, what kind of burger is this?

Speaker 2:

we got a double smash wagyu with a cheese skirt and so that's the talking point is this is that you're doing more than just think. Here's the mistake, and I want you to talk for a little bit. I think the mistake people make is they think social media is just going to work.

Speaker 3:

No, absolutely. That's what people think.

Speaker 2:

Now go ahead.

Speaker 3:

Yeah, I mean, think about this one. We have. The benefit and the negative of Instagram is everyone has access to Instagram, everyone's attention span is very slow, right, and also you get numb, you get fatigue, right. You see a lot of things online, you kind of scroll through it. So you need a hook, right, and let it be the music, let it be. There's certain things you can do to kind of help yourself, kind of like go to the top. But a hook, confidence, a certain style, and I guess the double meat style is a lot of my personality on screen which I feel very comfortable on, and so that, and having a hook and creating quality content, I'm just trying to put myself in the best position possible for you to keep watching, for whatever I have to say, does that make sense? And so for most people, they think that if I take a nice picture on my iPhone and I just post it, it should be a hit right.

Speaker 3:

But, at the same time, what Instagram is, especially for a lot of businesses. For a lot of businesses, it's a lot of storytelling. Yep, right, it's a lot of storytelling and it's a lot of branding. So, if you have, let's say, I don't know, I'm going to throw something out there let's say you have a liquor company, oh yeah, that's why we're here, for right.

Speaker 2:

Let's say yeah. Let's say Santa Cruz vodka that I gave him about new camera I got and it does circles and all those great things. So bring me some vodka. I said, okay, great, brought my sweatshirt. Never seen him wear it. Brought him four bottles of vodka. I brought him a proposal. I haven't seen him sign it. Yeah, I'm, you know, I haven't seen shit.

Speaker 3:

I'm gonna go over here with brian I haven't seen.

Speaker 2:

You can go wherever you want I love it.

Speaker 3:

So my point being, my point being, is this let's say, you have any kind of.

Speaker 2:

Let's say, he was doing it for free at first. That was six months ago, so he got big time now. So now I've got to be a fuck on the calendar. It happens, Well, it happened six months ago.

Speaker 3:

So you could take any business, right, we could take liquor, we could take a restaurant, everyone could take a picture of a food, right, we could take a picture of a bottle. But it's what's the story, what's the branding, and also good quality content, but it's hard to be consistent about it. So that's why a lot of our packages are six-month commitments, because we pretty much set everything up. We create a strategy, we create a story, we make sure it's on brand with you guys and then from there what happens is we create something and if you approve, then we run with it. We take care of all that marketing for you. We have the voice that you want, we have the quality of pictures that you want, we have the storytelling that you want and we also have pillars of what we're doing, because most people who have a restaurant, they're just posting their bottle, bottle, bottle. But you know, red Bull this is one of the best analogies they don't do any marketing with any of their bottles. It's just excitement, it's adventure, it's entertainment.

Speaker 2:

Oh, Right, dop. It's not about the name. What about the name Red Bull? It's just more about the lifestyle. It's the lifestyle, oh Right.

Speaker 4:

So it really doesn't matter about that's an F you to you, kevin. Yeah, anyway, my Fuck you, kevin.

Speaker 3:

Anyway, my point being is it's more than just looking at a product and taking a picture and posting it and hoping it sells. Right Right, there's more different drinks or whatnot, but it's also. You want to create excitement, you want to create buzz and again, I can't overemphasize this you want to create consistency and a consistent story, right, right. So if you have a bottle, like you know, one time with, like you know, at a bottle service in vegas, and you have one time like at a family picnic, and then you have one time of just you know, just switching it up constantly on a boat, on a boat, right, you? Just what am I? What is your brand? You don't even know what the brand is.

Speaker 2:

It'd be like Daniel. It'd be like going into Starbucks getting a soy latte with three shots, and it tastes different every fucking time.

Speaker 3:

Exactly, yeah. So you want a product that is consistent, right, but now here's where it becomes challenging. Is okay, you want a consistent product, but make sure people don't get bored with it either.

Speaker 3:

Correct so you got to make sure your storytelling is on point. You got to make sure what the videos you're creating, the pictures you are exciting as well. So it goes more into this and, like when I first thought about this, it's like we just want to get hired for a restaurant, take nice pictures for them, right? Well, that's how we started and then that's not enough anymore. It's not just having like a nice camera and taking pictures with nice lighting and flash and all that and just creating that. It's more on the storytelling.

Speaker 2:

I almost feel like watching you from the very beginning. Going back it might've been even possibly correct me if I'm wrong almost feels like it might have been more organic than that. Double meat please might have started with what? If people like pay me to come here and eat and I can promote my actual brand like the lost leader might have been early on. Double meat please to basically get people to sign up for fitness classes is that possible? What do you mean?

Speaker 2:

Say that like like double meat please seem to be kind of like at the very beginning, videos seem like you were as surprised as anybody else in a certain way, that we're just going around eating rad food and talking about it Totally and then and in a way I think double meat please was like we call it that lost leader in marketing, where what you really want to do is know that you're basically owned a gym and you know that you were. You know like the eventual agenda is like who is this dude? What does he do? But then double meat please kind of goes by it in a certain positive way because it's own thing.

Speaker 3:

Yeah, I would say. I would say that the first part of just people just going into eating and just having a good time, that's pretty much one of our main premises. So on our account we've we've said this many times because people will say now that you're getting bigger, if people are paying you to come to restaurants, we only post things on our double meet that we actually like.

Speaker 2:

So that's something that's very different.

Speaker 3:

Right, we have influence, so we manage a lot of restaurants and a lot of accounts. Influencers reach out the way hey, we'll charge this much money, we'll promote your business, right? So for us, if people reach out to us, we do have a fee. One, it's lower than anybody else and two, what we make sure we tell people is what we make sure we tell people is that we say this we're only going to promote what we really, really enjoy of it. So the more things you let us try, the more probability of it. And if we don't find anything, we'll still let people know about your business location, your hours of operation and what you have. But we will not promote an item that we do not trulyenders, I see you.

Speaker 2:

Yeah.

Speaker 3:

Yeah, what is it? Do you want that yeah?

Speaker 2:

How come we don't have San Cruz Vodka in there and bartenders With all the restaurants you're at?

Speaker 3:

Oh, because I didn't sign a deal yet. That's right.

Speaker 4:

Yeah, it's not a payment, but I'll say this.

Speaker 3:

I also try to make sure I keep every business separate in itself too right. So, bartender friends, I can bring you guys too, I can create a meeting and all that but that's going to be on you guys to sell the product right.

Speaker 3:

I try to keep it very professional with everybody, to the point where it's like people sometimes know we work with you Exactly. But the benefit is this we should have a different style with all these different businesses. That you don't even know is double meat right? You see my account, my personal double meat account. That's a certain style. It's fast cuts. It's me talking, there's a lot of me personality, but you won't really see me in front of other businesses. That personality is just for my brand. I'm tracking you and people have asked us can you do a video like you?

Speaker 3:

do for our business on our account like for us, and we don't do that to like devalue the brand, and that means anyone could just pay me to be in front of a camera but you could be that spokesperson for them and be that that brand branded face for them but so that's the thing.

Speaker 1:

Because of your, energy and what you have and what you bring to the camera. That would be, I think, ideal for companies want. I would want that I'd want you to go out there and go hammer this like it could change it up.

Speaker 2:

How he does it, though, too yeah, no, I get it right, exactly.

Speaker 3:

So whatever my brand is like on camera is for the double meat brand, right, right, whatever that is for the businesses, I want to create a story that's for you and I think that sometimes the story is different than just a really energetic guy being on camera, right? So, like you take, like Shadowbrook wouldn't want me to come out there and be like you got to try this prime rib special Right, elegant or elevated right.

Speaker 3:

They would not want you doing that but, that's what I mean, though, and because that what people think is they want someone that's like exciting, but that's not necessarily the story and the branding for that specific business, which I think people forget a lot, but that's interesting and brian jumping we're just we're riffing right now, but it's, it's.

Speaker 2:

I can kind of like I'm reading between the lines here as you're building the brand within the brand. Now you have eyes on. You've gone from zero to 12,000 followers on Instagram. It's similar to the magazine in a lot of ways that these relationships that you've curated. Now you kind of take this big breath and you're like all right, I can offer Shadowbrook something within this category from my team and we can get eyes. We know how to get eyes on shit now because you have this model and it doesn't have to be the Daniel J. I get that part of it. It's like why you can't buy a Rolex and Target? Sure Right.

Speaker 3:

Well, I would say it's like sometimes you know what, here's a better example. You don't want give me an actor, give me any actor, jeremy Renner, I don't give a shit. Yeah, you don't want Jeremy Renner. You're like ah, that's more like the action guy, right, that's exactly it. And if your brand is an action guy, then that makes more sense. That's exactly it. So if you want something different, you don't want that.

Speaker 2:

If anything, what you do is you create and again, clearly you're doing it. There's a possibility where in the future casting let's just talk about cast of characters over a long period of time that he's got it all.

Speaker 3:

He's got it covered.

Speaker 2:

He's got every demographic covered, he's got betting, he's got lifestyle, he's got all of it covered, and he basically creates a relationship with a product line and then divvies out a card from his deck. That might be more. Yeah, I get it. I get it. Kevin, what do you do for social?

Speaker 1:

We just do. We do Instagram for our Duke Brothers site, yeah, and we just do raw footage on site when we're doing something like if we're digging a trench, if we have a water main burst, if we do certain things like that. But I was going to ask Daniel that, because I was going to ask. I hit a couple videos that went viral. Yeah, and I feel the shortened ones, the few seconds, like literally seven to 10 max, are the ones that hit hard.

Speaker 3:

So yeah.

Speaker 1:

And so I was going to say, though, but on the other hand, it doesn't get you more followers necessarily, which is crazy. You think, oh, I hit 1.7 million people on this. How would I get like five followers? You know what I mean. So how do you convert? I guess one question would be how do you convert those type of people to follow you Like? I guess it's repetition, but you're not going to see those people again because you're, you know, you went viral. Those are just one time hits.

Speaker 3:

Be more, more more focused on the shares right and the views right, right. So, for example, let's put yourself in a situation you see a really cool video, you send it to paul. Be like paul. We got to go to this moroccan restaurant in santana row. Paul's like, yeah, we should definitely go to moroccan, right? He sends it, he sends it to somebody else and all that right yeah, so you're getting these sends. People are seeing it right, but paul's not necessarily gonna follow this moroccan restaurant right he's like I don't want to you know.

Speaker 3:

I got real estate stuff. I just want to go eat some good food with my friend, but you've driven business, so now you have these people now to drive to your location to go buy your product.

Speaker 3:

So the engagement is significantly more important than the followers, and this is a common conversation we have with clients, because they'll be like yo man, you've been doing our account and we've only received, you know, 100 followers more. What's going on? Create data and think well, let's look at your videos, let's look at the people that are watching it. What's the average duration, right? How many times are they saving it? How many times are they sending it? It's the back end stuff.

Speaker 3:

Yeah, it's the back end stuff. There's so much more data than actually how many likes you get and like how many times you scroll through instagram just what you see everything but you don't like something.

Speaker 2:

Yep, all the time, all the time even though it's a cool thing, you're really on something. Then the other thing too, kevin, that's interesting that that we found, since we you know Kyle Mackey from the Catalyst, right, I believe. So, okay, we got him on board with Maxwell Agency, him and Trini do. Starting two months ago they started formalizing a social media plan for us, but the thing that they've done is it's also time and place and I'll give you an idea. He did one simple little video for us which was just him standing on the boardwalk with the click, click, click of the dipper on the night of the fireworks and did just the most retro, simple video. Like in 12 hours, 14,000 views, like in a very for us with we have 1200 followers.

Speaker 2:

So it we're not obsessed with what we like on ours is like the engagement. Like you can have 118,000 followers and you kind of look at the other, you can kind of guess engagement, almost you can kind of guess what kind of traction it has. It's like, and I always give this classic argument you know, would you rather have 1,200 followers with like a 22% engagement, or would you rather have 118,000 followers with the 0.03 engagement? Because that's what a lot of people and I'm not talking about likes, I'm talking about engagement, and so I'm down with what you're saying because I think that's a long game.

Speaker 2:

What you mean is you're basically saying we're creating this relationship and that's why this magazine has been hard, because the magazine, the first step of it, was being able to put out a fucking magazine. Do people look at magazines? Of course they do, because it's clear that they do the thing. For me, that gives me hope in our categories National Geographic, cigar Aficionado, those long-form coffee table magazines. But the hardest part about a magazine is the first part of the year is there is not a lot of analytics. You're putting out 15,000 copies at 218 locations and you're getting feedback. Social media gives you a little bit more of a tangible partner to kind of work on engagement.

Speaker 3:

Yeah, yeah, yeah, and then also, you can do all the right things, and sometimes it will, it'll still be stubborn and it won't give you and you know what. That's why the consistency is huge. Yes, right, that's why.

Speaker 2:

That's why the branding is huge yeah, they said they dig ditches and all that right, so I took a video of them digging ditches. Actually it was like five guys standing around watching one plumber make a fucking ditch I don't see anybody working. I see three people standing around doing nothing.

Speaker 1:

We do exactly what Gal Trans does.

Speaker 2:

This is Kevin's work. He posts and all that.

Speaker 4:

And the county.

Speaker 2:

They say he works and he digs ditches and all that. I see one plumber in a hole. Did you post that? No, I'm going to post it Now it's just become a threat, but kevin, I'll tell you this.

Speaker 3:

What's interesting too is, you know, you said, yeah, you see, the videos that are shorter to perform well, and that's true. The attention span is three seconds. That's why hooks are so important, right, social media. But at the same time, I strongly believe and this could just be my bias I also think that the you, yes, short, short videos, short formats awesome, but I think storytelling and longer format videos are also really cool. You know, especially if you have like a, you know, a platform like instagram where people are going to watch it, if you have something like a really cool story and all that, why would you not put it on? Right? We put a couple three minute videos on on, like chefs and like you know two minute videos and whatnot, and they're going to watch it. They're going to watch it and you know what, maybe the people that are going to watch it and you know what, maybe the people that are going to watch it. It won't be blown up like viral, right, but the people that watch it are probably going to be really invested in the storytelling.

Speaker 1:

Yes, right, I agree, invested and I think those it seems like those would be better on Instagram and quick ones could be on TikTok.

Speaker 3:

Correct. I think that TikToks people that are on TikTok are expecting and conditioned for shorter like how long is this video? Yeah, yeah, they still put trailers on instagram, full trailers on instagram. Right, they don't get on tiktok anymore right no just just quick. Yeah, tiktok just quick. But yes, I would. I would say, yeah, tiktok shorter, instagram still shorter. But you know, don't, don't, don't shy away from the storytelling, because that's going to separate you from every single seven second video correct, correct collaborations.

Speaker 3:

So, yeah, I think that collaborations are great, just, it's a bigger net, it's a bigger reach, right? So I think collaborations are. I think that collaborations are great, it's a bigger net, it's a bigger reach, right? So I think collaborations are great. I think that, specific on who you do them with, so you know, if a restaurant comes out to us, they want us to collaborate with them, we'll collaborate with them, and you know, I think it's fine. I think that there's also some people that will try to collaborate with us, but we don't collaborate with Right, because we want to make sure that the branding is authentic and we want to make sure that also, that our storytelling, our look is also consistent, right? So, let's say, you take a picture on like your iphone 10 and it's like a burger and you're like don't meet, collaborate, I'm probably not going to do that because I want to make sure that my feed is also curated.

Speaker 2:

I just remember why we drifted apart in a positive way the the early on. We were doing a ton of collaborations with, but we, the problem we had early on was we weren't doing our part. And so if you were to look at Santa Cruz Vibes back in the day, when Daniel was collaborating with us sharing the videos, it would go on our front page. It looked more like a double meet please site because we weren't doing our part, and so it wasn't so much the content was amazing, but it would be. You know, we were just putting the magazine out, we were behind on that, so it would be double meat vibes, vibes, double meat, double meat vibes. And so eventually, I think you were just out ahead of us. You ran and on the social media we were walking, because I think the collaborations is also one.

Speaker 2:

People aren't fucking stupid and if you overuse it they're sensitive to it. You've got to be careful, you've got to trust your audience a little bit, and I think collaborations are very powerful. We've got a few with Franz Lanting where you get up towards that million followers, and when we've done it, it's incredible. It's almost like crack, though You're like I want to go back to that again, but you can't, because one. He's a National Geographic photographer. He's got a million followers. He knows it's the hand of God when he says I'm going to put you on my wall.

Speaker 3:

Sure, you get a lot more people seeing it but here's.

Speaker 3:

What I would say is this I think it's great to do it with someone that's like specific, like National Geographic, but I think that if someone just has a lot of followers and they collaborate with you, do you want those followers or are those followers potential new clients Interesting? So, for example, if I'm like, let's say, a New York foodie and I post a restaurant in Santa Cruz, most of my demographics in New York, yeah, right. So I got, let's say, a 10 million followers, right, sure, your stuff will be seen more. Maybe when people come on vacation, they'll go to your restaurant in Santa Cruz, but how many of those people are going to be converted into dollar?

Speaker 3:

So, for example, for our analytics, we are very specific to Santa Cruz County. So we used to. When we first opened, we used to San Francisco because I'm from San Francisco, go to San Francisco. But now we're curated for Santa Cruz County. So when people follow our account, most of those people are from Santa Cruz County, right? So maybe you get let's say I'm just talking random numbers you get 10,000 people that see this video that I posted for your business. And maybe you go somewhere that's in New York. You get 100,000, right? What is gonna be more valuable in being a consistent client, a consistent consumer right.

Speaker 2:

It's the macro and the micro. And it's really interesting what you said, because let's go back to that one post we shared when we got the Hand of God collaboration. Yes, it was 42,000 views in like two days. Yeah, that's awesome. Views in like two days yeah, that's awesome. A huge number for us Translated.

Speaker 2:

I remember this because it's only been the one time 27 followers, and so you would think, oh my God, we're going to collaborate and we're going to have 500,000. No, it doesn't. It gets to your point, it doesn't work like that. But the value is still the same to me. The value for that part of it is the same to me as far as the engagement in that same net you cast of all of that of 27 people said I want to basically be in your little family now. That's huge for me, because now that's transactable and you can tell your retention they've stayed, and so this is really a good conversation, because I'm just kind of like finally pulling my head out this year onto this part of it, you know, and we're kind of doing the infrastructure. Um, because I think we've got a lot of meat on the bone now that we've got six issues and there's a lot of content we haven't used in the world and partnerships, but it's um, it's clearly a, it's a.

Speaker 1:

This is a really good conversation as far as the nuances, With uh us being a lifestyle company, who do you think does a great lifestyle product on Instagram here in town?

Speaker 3:

That's a great question. Lifestyle, I would say I'd have to think about that On the top of my head. I can't think of any besides Visit Santa Cruz. Lifestyle, which they do a great job, I can't really think because most of my world is a lot of food and restaurant. But any agency, I would say Opposite East, I would say Opposite East does a great job and they actually do do a lifestyle, and that's Trisha's agency, yeah. Oh is it?

Speaker 4:

Yeah.

Speaker 3:

And so they do a really good amount of lifestyle and if you look at their social media, you can see the look that they have and the look that they kind of change per client, which that's also what style they have to curate that collaboration that is more on brand. Maybe you'll have to change your style just a little bit to meet them and they might have to change their style a little bit because that goes against with that consistent look. Okay, so you take like a high end restaurant, right? You don't want me being me, because maybe I'm a little bit too over the top for that high end, elegant restaurant. So maybe what I'll do is I'll make a video where there's no voice, but you know a nice, nice music and all that.

Speaker 3:

So we went to outstanding in the field. That's a. That's a great example. Outstanding in the field. I made a video and that video was a very different style than a double meat what's up. It was elegant. It was, you know, a lot of slow motion, right, different kinds of colors, right, all that. So a little more vibrant and more on brand with the yeah, outstanding in the field and I think your reputation right now.

Speaker 2:

That's probably not the right word, but I think what you're establishing now is you're going beyond daniel jade. I mean this is the most positive way that yeah, there's a style, um, artistically, that the videos have pre and post. That doesn't necessarily this and this is brilliant doesn't necessarily need you doing your thing Exactly. And that's a huge one, because a couple of these ones I had to scroll through to get for this podcast. I had to scroll through six and I got two where I had you talking. The other ones were just curated, really nice productions and so that's it too right.

Speaker 3:

So I'm really into micing people up right now into you know bartenders telling the story of the drink, uh. And then I obviously have myself that I talk. But also sometimes you don't need me to talk. I can tell a story with just you know visuals and different styles of editing, and that platform also helps everyone see the different range of skills that I also have right.

Speaker 3:

so if you're like you know what that guy is just really just eating double meat burritos I don't know it's for my brand. But then if you look at my other posts and you say, oh well, he definitely has the skill set to create something that is not just that and that's what I want to do. That's on that platform.

Speaker 2:

It's narrative and production. I think, when it all comes down to it, it's curating a narrative and then producing that narrative, so it's consumable and the thing we talk about. It vibes all the time, as we, with Kyle, as we're moving in this one. I call it the deadliest catch model. They ain't doing shit on that, they're they're fishing. That's incredibly captivating TV. Think about what they're doing Nothing. No, they're standing in they're driving a boat.

Speaker 2:

They're dropping fucking pods.

Speaker 2:

They're coming back a week later. They're pig. And that's sort of what we've done in the magazine is we found our footing after about two or three issues. We're like all right, now we know our narrative, we know what our role is. Here. We work with opposite views. They did two of ours, just like you. They were ahead of our pace Because we came out we're going to do food, we're going to do music, we're going to do long-form editorials, we're going to work with 25% nonprofits.

Speaker 2:

We're going to fucking take over. Then you realize, well, edible does a pretty good job on food, like a really good job, and so that's their lane. And then you realize music right now, until it's not Good Times does a good job overall with the music calendar kind of a place to go to. And so I think what we did in the short term was just kind of found our lane and created an internal narrative. And if you have an internal narrative in mind, it's easier to produce it. But I think that's kind of where I land watching your video, is there's a commitment to a narrative and then you just get to know your customer, right, correct? Yeah, huh, paul, this is good shit. Wow, my favorite podcast so far. Yeah, I was going to gonna say we haven't heard from brian didigo at all, barely so it's actually been great is that why it's your best?

Speaker 1:

yeah?

Speaker 2:

because it is he's highly fucking doesn't talk. But so one question is I know, because when we first came out, santa cruz vodka was santa cruz, it was the name, santa cruz. People wanted it well we got a suit because brian likes to fuck fuck with lawyers, so we got you know that suit. We got sued because Brian likes to fuck with lawyers, so we got sued. We got a letter. Yeah, nice letter. Cease and desist, polite.

Speaker 3:

Right.

Speaker 2:

From a big boy, which is fine. And so we had a couple ideas and we're like, okay, we try to change, put it to an S or whatever. So we find Cruise Cruising it's still Santa Cruz, Sure, Made in Santa Cruz, in Santa Cruz, Same vibe, same everything. But they think Kevin Doick, Brian Doick thinks nobody's buying it because we lost the name. I said fuck off, because it's not just the name, it's a lifestyle. We started fucking Santa Cruz vodka because of the lifestyle. If you don't fucking like it, get the fuck out, Don't drink it. I really don't care. That's a great marketing plan.

Speaker 2:

That's one of my adjectives.

Speaker 3:

Here's my vodka. Fuck off If you don't like it. Like Santa Cruz vodka, you know it's linked to a lot of fights, there's a lot of animosity, there's a hint of hibiscus and animosity.

Speaker 2:

That's a good drink right there. That's a fucking great drink.

Speaker 1:

I want that right now.

Speaker 2:

I'm in. This vodka tastes like regret when my fucking fist is in your mouth.

Speaker 2:

So, and that's what in some restaurants, I'm like fuck them. They ain't gonna have it. They didn't want to believe in us back then. Fuck them now if we get bigger. So my, my thing to you is, brian, shut the fuck up, because you know it's a lifestyle. We need to change the lifestyle. It's about the. You know, I'm gonna put somebody out there.

Speaker 2:

Local vodka does a fucking great job on selling their brand. Okay, because it's a vibe. It's a great vibe, it's a great feeling. I follow them. You know I like taking some of their stuff. It's kind of vodka out there. Your freaking vodka is like the number one brand stuff you can buy. Now, everybody wants vodka. So it's like you got to sell a lifestyle. You got to sell a feeling. Why are you buying it? You can have 10 different vodkas or 10 different whiskeys, and why are you buying it? Because you like the bottle. Do you like what the person is saying? Sure, that's why we're coming to you going. Okay, you know my feeling about shit like this, right, and then you get senses of people, people over here that all think about the name. Well, you got to it's main tankers. It's here. It's here. Everything on the bottle is about Santa Cruz. Yeah, so it's just telling a story and putting it out there.

Speaker 1:

We're going on that too. I mean, we won double gold at the San Francisco spirits comp, which they do full on blind taste testing, like they don't see it, they don't know the brand, there is no zero about it, and to win double gold, as we've learned, is like really, really good. So we have a double gold branded vodka that is on the market and we want to take that and go.

Speaker 3:

My question is why don't I know about that?

Speaker 2:

I was going to say that's the whole fucking ad, because we've been behind the fucking eight ball. Why doesn't anyone know about that?

Speaker 3:

Because, we don't give a fuck. Well, here's the thing. Right, I don't even know what double gold is right? I'm an average consumer, right? I don. You know what double gold is. Right? You say it's a great thing, that's awesome, right? Okay, cool, Educate me on double gold, right? Why does the bottle not have a gold medal on it?

Speaker 4:

He's selling himself right now. You guys, I know.

Speaker 2:

He's giving away for free is what he's doing no-transcript, real thing.

Speaker 1:

And it won because of smoothness, smoothness and the other. You know the taste of it and wasn't the bottle, because they didn't see that at all.

Speaker 3:

It's good vodka, we straight, just the vodka, yeah that's what I would do, and then also, if you're made locally, that's a huge highlight why don't people know about?

Speaker 2:

that's what I would do. And then also, if you're made locally, that's a huge highlight. Why don't people know about that?

Speaker 3:

I haven't seen any story about where it's staying or anything.

Speaker 2:

That's why I'm looking at you right now, that's why you're here, that's why I'm having a podcast.

Speaker 3:

It's two for one.

Speaker 2:

Oh, do I get a two for one? Deal, now you got another business. No.

Speaker 4:

I got lots of business. Actually, we do yeah a lot.

Speaker 3:

Wait, what do you got? You got another one.

Speaker 4:

We do so we also are. We have another company, siren S, and they're down in LA.

Speaker 3:

Okay.

Speaker 4:

And so Siren S is a THC CBD brand. Okay, she's doing really well. She's got a big handle, like you, on Instagram. And so the Santa Cruz. So I've heard about you, but I'm glad we're all talking now, right, and so the Santa Cruz brand itself. The points you made are valid and, like Paul, Kevin, Brian and I, we were just kind of none of us cared. We just wanted to start something give to our clients and the next thing you know, it's being distributed. Now we've got two distributors in California. What if we just find out we're in Arizona?

Speaker 2:

Oh, BevMo distributors in California.

Speaker 4:

Well, we just find out where we're in, where are we?

Speaker 2:

We're in Arizona. We got to plug it Bevmo, bevmo on 41st Avenue. We just went into Bevmo and Capitola.

Speaker 4:

And you know it's funny, because when I sit there and I watch people and it's branding I mean Tito's everybody walks out. No offense, Tito's tastes like shit, but People know it.

Speaker 2:

It's a name that's out there and so we just need to get on our game, and that's why you're here to help us out. You got a lot of pressure. I got no pressure?

Speaker 3:

I got no pressure. I haven't even signed yet. I got no pressure.

Speaker 2:

That's been clearly established.

Speaker 3:

I just want to make sure that's been clearly established.

Speaker 2:

I'm going to say this right now I've never seen a contract?

Speaker 3:

I this right now. I've never seen a contract. Yeah, I'll tell you this right now. This is how this is how it works, right? You guys have a. You guys have. You guys obviously want to change it from just like, uh, making something, give to your clients to a business correct, correct, yeah, right.

Speaker 4:

I mean yeah, locally, we want to. We want to blow this market. Locally, I mean own it okay, so you want.

Speaker 3:

So you obviously know your target demographic right. You know what. You know what your product is. You say your product is good, so you got a lot of really good qualities. Now let's create a story, let's create branding and be consistent with it, because that's really the next step.

Speaker 3:

And then here's the thing. Let's say we sign a six-month contract today. We go, okay, cool, we're going to brand it, do all that. Six months later we look at the analytics like this is what worked, this is what didn't work. Let's pivot or let's keep it the same.

Speaker 2:

Now we just keep it up every single time. That's just like his gym. My fucking credit card gets hit every fucking three months. I even know about it, but it's a meeting. I never signed that contract either. He's, he's on.

Speaker 2:

It's the meeting I just walked out of with metro, which is it's it's two issues reset, smart people, smart people. Here's what we did, here's what we've got, and then what comes out of that are really good smart ideas, which is getting it on the bus, getting it in the stations, doing it a different way, partnering with two basically social media kind of like companies they have their own, we have ours and kind of thinking about outside the box a little bit. But I think that is it's committing and it's basically communicating and it's resetting and basically what does and doesn't work. And so that's it right there, the thing that people really have. This is another. You touched on it. But I think my biggest problem right now is that if we started a business together right now let's say we just started a restaurant we wouldn't have a huge expectation that first opening week and we'd want it to blow out. But I'm talking about our ROI on that restaurant.

Speaker 2:

People want instant ROI on social media. They want instant reaction. They want why are my bar not filled up? Why aren't people flooding me? And it's unrealistic because this what you do and even what I do to a certain extent it's when we start a relationship. We're a startup company. Correct Together. We're a startup company. You can't drop one print ad and that's why sometimes some of our clients, kaiser California, closets. They're so far past that part of it. They're like whatever we get it, we're here forever. Let's just evolve this part of it. But social media question is people expect everything now.

Speaker 3:

Well, that's just the Amazon Prime mindset. Totally Right, that's everything we have instant you go home, you could buy a movie in seconds. Right, you don't got to go to the theater? Right, you want food? You can order your food in seconds and it's there in like what? 15 minutes or less.

Speaker 2:

Right yeah.

Speaker 3:

Amazon Prime. That's the mindset. And you know what? As much as I would just fill up the stores, we're going to sell it off the shelf. It doesn't like that. It takes growth and sometimes it takes a lot of time. But again, what did I say from the beginning? It's consistency, right?

Speaker 4:

It's not just the one day, it's the six months, it's the one year, and then you look back on it and be like oh, look at how much we've grown and that's how it is years to get there. You know, I mean it's consistency.

Speaker 3:

What does it take? Consistency? And sometimes you have some hurdles, some injuries, some step backs, but you keep showing up right over and over again and then you, you have your product, you know what it is and you just keep going. And so the cool thing about our agency is that it's small, right, it's, it's personal and the communication is quick. And on top of that, we're all local. You're not hiring somebody that's from like arizona to do santa cruz marketing for a santa cruz business.

Speaker 1:

So that's one of the benefits as well on part of our agency and our plan right now is to grow local like exactly our backyard boom and hit that, because right now we're going in bevmo right as correct, which is hugeed in the local market and if we do well there, it's going to go to other stores. We have boots on the ground in many different areas in California. We're going into Vegas, so we have a trajectory that's going, but right now we feel that there needs to be an attachment to those sales.

Speaker 2:

Correct Once again it's a lifestyle, it's a brand. What the fuck are you? You go to vegas. There's 10 fucking million buckus, right? What the fuck they?

Speaker 3:

they don't know who, santa cruz, but is so we got, if they feel a lifestyle.

Speaker 2:

I mean, I'm gonna say it again local vodka. They're in rhode island now. They took some shitty ass pictures by the beach that I was just at doing my push-ups all the way over there. That's another, another thing Nice you still have more to do. Nice.

Speaker 1:

I got five more.

Speaker 2:

Nice.

Speaker 4:

But what he's saying is Daniel's got a six-month contract and it's a six-month for a reason.

Speaker 3:

So pull out your checkbook is what he's telling

Speaker 4:

you Well, one this is the first I'm hearing about all this shit.

Speaker 3:

I'm going to get your email afterwards.

Speaker 2:

I'll, I'm negotiating with you. Don't worry, I thought we were going to do a first ever live. I thought we were going to sign this shit right here, fucking. I'm in, but I don't want him to go backwards.

Speaker 4:

He hasn't met me yet, but he's got a six month contract for a reason is what I'm hearing, and I keep hearing the word consistency.

Speaker 2:

Right.

Speaker 4:

Consistency like I always told my kids when I was coaching and real estate is fucking consistency Getting and doing the same thing and doing it well, maybe doing it better the next day, and it's being consistent. And when you're consistent you're gonna get good results.

Speaker 2:

There's no doubt about it.

Speaker 4:

I mean, that's just, that's life.

Speaker 2:

Yep, it is. And on everything that you do and I think that's a great analogy again is my wife and I were talking the other day about things that we've kind of overcome, and one of them is we don't have fluctuations. We changed our diet a long time ago. Reduce sugar how do you do that? There's no sugar in the house. We have edible foods in the house.

Speaker 2:

It's a big difference between having and so sometimes you take that practical understanding of the patients and kind of like in place. I like that exercise part, but then you can even take that to finance, you can take it to business, like it in order, Put yourself kind of like, so you can only access what you need from your business. I think what Daniel does a good job all the way down to the single ingredients is for lack of a better term there's a lot of value in sort of that, like a muscle. When you have a client, it seems like you can centrally focus on that one single thing that they do and then kind of extract that for our consumption. I'm into it. Hmm, so I already know the problem. All these vodka companies you talk about that are shitty and do well. They're not as angry, they're not.

Speaker 4:

No, am I angry?

Speaker 2:

Yeah, I'm angry, yeah, paul, angry yeah.

Speaker 4:

Paul, you are a very angry man.

Speaker 2:

I'm not very angry, I'm a little hungover but, I ain't angry.

Speaker 1:

We had a night last night.

Speaker 4:

You did Well. One of my dearest friends passed away and I've been in a really bad funk for A while. It's been about a month. Yeah, had the service and we were fortunate enough to have it over at our house, the memorial after yeah, so we opened up this I forgot what they call it and it took the fucking bottle. Was this big? No joke 16 16 like a gouch or something.

Speaker 4:

It's 16 bottles of red wine and this one, and it took two openers. We had to watch it on youtube figure out how to open a goddamn bottle right then it was this it was a crazy night.

Speaker 2:

Hey, that's proper grieving, though that's proper grieving and his wife.

Speaker 4:

She's a beautiful person and she's grieving, so how do you think she ended her night with Paul? Well, this sounds again.

Speaker 2:

Is this the sex part of the real estate? Sex and gossip.

Speaker 4:

I don't know Hug, I don't fucking know Hug's close. You know he scut down his shivvies and picked her up on her dress and all her clothes and dumped her in a pool oh so he chose, he chose, he chose a misdemeanor, he chose a misdemeanor correct.

Speaker 3:

No association with any of these people. I can edit this out, I can. I can edit this out.

Speaker 2:

Hey, I do have to get boogies. I've got a client walk through but um, anything else major that they will close out. We can do all the handles and stuff.

Speaker 3:

I want to say a couple things right now just because of expectations and this is like a new conversation that, since we're growing, we want to kind of make clear Yep, when you guys sign up, Well, we want to sign up With Double Meat, please.

Speaker 3:

Yes, the first half of the month there is no shooting, there's nothing. It's pretty much meeting with everyone here, yep, finding what you guys are, your story, yeah, building a board. Then, essentially, what happens is our brand strategist creates a strategy. We meet again. You say you know what? This is great, we don't like this, we like this. Okay, let's run with it. And then, from then on, we know your voice, we know every single thing, the look, everything.

Speaker 3:

Then we create the contract when we're shooting go right, it's not a go, it's a process yeah, like that so I just want to make that clear, because a lot of times you know we've been, we have conversations for a while. It's not just like we signed today and tomorrow I got my camera and I got a bottle of vodka on the beach you know I mean no, so it's more than that it wouldn't even be responsible to do that.

Speaker 3:

Absolutely not, because that's what people think it is a lot of times, and so that's why I always want to make sure I clarify. It is so much more to the storytelling and the branding that takes a while to kind of create that, and I know everyone is busy with the schedules and all that. So that's why calendars are really great, paul. You should use them.

Speaker 2:

I'm getting on it.

Speaker 3:

Don't worry. One thing I wanted to kind of say, and so I'm definitely going to get everyone's email here, so when I do send it, I just need one person to pay. So if I can send it out to three people, my probability is a lot higher.

Speaker 2:

It is definitely a lot higher. Now it's the shameless self-promotion, All the handles. Where do we find you?

Speaker 3:

Okay, let's go right here. So we have personal, which you're going to see a lot of fitness, a lot of food and a lot of people working out. That's Daniel J West Fitness. If you want to see high-quality content, not only of awesome workouts, but a broad demographic where fitness is accessible to every single person, no matter your age or your limitations, that's West Fitness, santa Cruz. If you want to see food in Santa Cruz promoting things that we are passionate about, or letting you know what is new new restaurants, new menu items that's Double Meat, please. About or letting you know what is new new restaurants, new menu items that's Double Meat, please.

Speaker 2:

There you go, Santa Cruz Spirits. Where can they find it?

Speaker 4:

BevMo.

Speaker 2:

This guy's terrible this guy's the fucking worst.

Speaker 4:

We're in like 25 different stores right now. You're talking about Paul. When he comes in there and he doesn't see what he likes, he's like. I'm not going to sell it to you anymore.

Speaker 2:

Are you pre-social, pre-website? Is there a website and everything? Yeah, we got a website.

Speaker 4:

We got an account.

Speaker 3:

That's what I'm saying. What's the website? Both of you.

Speaker 2:

What's the website SantaCruzcom?

Speaker 1:

C-R-U-I-S-T. Santacruzspiritscom.

Speaker 4:

Yes, and maybe it would help if fucking Learn things there we go.

Speaker 3:

Hey, Daniel, you're going to want to deal with me.

Speaker 2:

Definitely you. If you had respect, this is where you'd stand up for the national anthem. Hey, this is my home country.

Speaker 3:

Oh, fuck, fuck, yeah, there we go.

Speaker 2:

I want to be Panamanian right here.

Speaker 4:

Such a fucking beautiful thing, just listen.

Speaker 2:

Are you getting emotional, daniel? No, turn this shit off. It's like off.

Speaker 3:

I got problems with my emotions.

Speaker 2:

Let's leave it at that, guys. This was awesome, thank you. Daniel, this was great, I feel a part two is coming.

Speaker 4:

Thanks, Daniel. What's the proposal signed Right now?