Real Estate, Sex & Gossip

The Explicit on Purpose Episode w/ Ryan Buell

• Paul Locatelli & Brian DeDiego • Season 1 • Episode 7

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Let's ride the wave with Ryan Buell, founder of Buell surf brand, as he shares his enthralling journey from being an ambitious surfer to becoming a successful entrepreneur. Listen up as Ryan narrates his daring battle against industry giants, his venture into creating an outstanding private label wetsuit brand, and his novel shift from petroleum-based to rubber tree-based products. As we explore Ryan's commitment to sustainability, we also dive into the details of his innovative wetsuit designs, buoyant enough to save lives in dangerous environments like Pipeline. 

Then join us as we raise a glass to the exciting rebranding story of Santa Cruise Vodka, and its debut of a new wine at the Paradox Hotel re-opening event. Sip on your curiosity as we unravel the complexities of trademarking, that led the Santa Cruise Vodka team to hire not one, but two attorneys. We also delve into the heart-warming tale of One Hope Wine, a company that marries business with charity. 

Speaker 1:

All right, keep it down, boys. This is the real estate sex and gossip podcast. We've got a part two episode coming right at you, paul. Yeah, tell them what the fuck we did. Yeah, this is fucking part two, the view interview. Somebody fucked up Upton Apple, I don't know the your podcasting publisher, diego, I'm. Diego, I'm comfortable taking the full hit, are you fucking?

Speaker 3:

give it to him.

Speaker 1:

It's Upton's fault, it is what. What are we having here for? Are you gonna judge a man by the 29 podcast he's done or the one he fucked up? The one he fucked up.

Speaker 2:

You're only as good as your last part.

Speaker 1:

Exactly right in our last pot. Well, we did do one in between we did one before that build back in a sponsored by two guys in real estate wine from Hope wine and Santa Cruz vodka. Wow, we got something to talk about right there then I didn't even, I wasn't even aware. What do we got?

Speaker 3:

I mean, let's, let's, let's jump right in.

Speaker 1:

You want to talk about last night real quick, for we jump in with fuel here, yeah so last night we were at pair of where we're at parox parox the rebrand opening with the Santa.

Speaker 3:

Cruz commerce and everybody else. I didn't get the invite. I know you should have been there.

Speaker 1:

I actually did make you go. I did for for vibes.

Speaker 2:

Didn't go. You should have been over in a shaker, I guess so, but you should have been there.

Speaker 1:

A lot of people, a lot of people there, no, a lot of people. That's bumming me out. Yeah, bumming me out.

Speaker 2:

They call that networking. That's right. Did you guys get some done?

Speaker 1:

We could not leave our booth. Our Santa Cruz vodka booth was packed, packed like like out the door. Because we have the best bartender, mel. How do you spell Santa Cruz vodka?

Speaker 3:

So we are now San ta cru ISE and we learned a life lesson. You know we had Santa Cruz, went through all the trademarking and then we got wait did Novak hit you guys.

Speaker 3:

We got hit by Luxco okay, which is a huge Alcohol brand, and part of their letters they happen to be suing this little company called Jim Bean also. So they said we own the trademark on your name. Well, no one legally owns a trademark on the city or county name. However, 1981, they have Santa Cruz run. They went in. It was declined because you can't trademark a name. And then they said if nobody contested ten years, we'll give it to you. So in 1991 they got it, and so we had to hire two attorneys and it's been fun.

Speaker 2:

But reality is how did that one get past Novak? Because it's a spirit, it's a spirit, yeah.

Speaker 3:

So long story short, we rebranded and it's awesome in our label, which I told her there is amazing Everybody's loving it and no one could really tell the name change at all.

Speaker 1:

Karen's kid does that label right yeah.

Speaker 3:

Yeah. Yeah, she's an amazing artist and so that was a paradox. Last night it was fucking fast.

Speaker 1:

And actually, in a way, if you're sitting there thinking about overall long-term branding, you win by the verbalizing Santa Cruz, it's done. Yeah, now the cruise part of it.

Speaker 2:

Yeah, it really goes into the concept.

Speaker 1:

Yes, Okay, business.

Speaker 3:

Last night was amazing. I mean, there was a ton of people. All the response was awesome and but what we're doing is we're enjoying this podcast with a beautiful glass of one hope Wine in the center of Napa Valley, and one hope is one of the only wineries, actually probably the only one, I should say that actually gives a lot of his proceeds back, I think the year. They donated eight million dollars to charity foundations last year, right. I mean in Paul and.

Speaker 2:

I the CEO.

Speaker 3:

Jake is an amazing human being and we are like the only ones with our faces on their bowl. Yeah, it's gonna be huge.

Speaker 1:

You said I can have a glass of wine. You are gonna be a glass of wine, it's empty.

Speaker 2:

I'm drinking, you guys down.

Speaker 1:

Make it a red. Let's just be gratuitous here. Let's just go with them. Real, quickly made with love from California's finest great-growing regions, our wines give hope to meaningful causes Around the world. By sharing this wine which I think I might want one now you're helping provide greater access to food, water, health, education, both locally and go Globally. Together, we nurse the future for generations to come. That's pretty rad. Yeah, that's, that's a sweet.

Speaker 2:

You know it's rad, Thanks. Wine makes me giggly.

Speaker 1:

Well, let's mark that at five minutes and 16 seconds, and then we'll see about maybe 40 minutes in.

Speaker 3:

Like a mini shark tank. I like it.

Speaker 1:

All right, now let's see Something boys pitching something. That is nice. Mm-hmm, it's really nice Wow.

Speaker 3:

All right, yeah, just a super quick side note. My wife works for one hope. She was actually one of the first people she bought a case from them, I think, back in 2007. Our oldest son is autistic, and so they're there and they had a puzzle piece and that's what attracted her to this company.

Speaker 3:

All right and so, long story short, she went to go buy some wine for teachers to say thank you. She bought a case. This Jake guy was stoked. Someone bought a case of wine from him, delivered it out to her car and that was the first, I believe, full case that an individual bought. And so, full circle, my wife, what? Three years ago. I've been working with them and we go back and we have a meeting, and it's a zoom meeting and I'm talking with them and my first question I asked him.

Speaker 3:

He has taken wine to another level. They just closed like 50 or 75 million dollar round and I was talking with them and I was across the street they're in the heart of Napa Valley. So I was across the street, a cake bread and I said, well, I'm heading over to opus one and they're, like everybody kept talking about one hope because they're like he is like taking wine to a different level. Not only is it good, but he's he's running it like a huge business, wow. And so he's taking it international. And my first thing is we're on the zoom together and here's the CEO of one hope and I look at my say, hey, I go, you have a huge set of balls.

Speaker 1:

What I'm hearing from the Napa Valley is the first thing that came out of my mouth, so he started laughing.

Speaker 3:

Sorry, I think I'm gonna like you.

Speaker 1:

We just went on, but it's an amazing company.

Speaker 1:

Absolutely Well, seriously, congrats. That's a nice little infomercial and it's meaningful, I think it's one thing I think the longer we're in business I mean, we've seen that with the new magazine to some level you're sort of you sort of want to start Killing two birds. You want to be doing the business and making some kind of a change. It feels like it's like in this make a difference, make a difference, fucking egg. Make it and that's, we'll leave right, even a little bit, do it. Why did you want to make a difference?

Speaker 3:

Oh, why are we here? Why are we here?

Speaker 2:

Let's just get across me go ahead, make introduction to make a difference who can do the bio?

Speaker 1:

Who can do the bio? Top that, if you want to do the good I had you guys have a bill all year playing volleyball yeah but I'll probably say something inappropriate.

Speaker 3:

You'll serve for us Icon and the first thing he walks into our office, because we have this picture of this one guy named Jack O'Neill sitting in here in a book.

Speaker 2:

You just need to write your own book.

Speaker 3:

We'll put you right next to the seriously dude, but Ryan Buell, we're so thankful that he's here again second time.

Speaker 1:

Second time the first podcast was amazing right up and screwed out. But we're gonna, we're gonna re hit it.

Speaker 3:

We're gonna have some highlights now, talk about some new stuff, but Ryan Buell from Buell, the inventor, ceo Time of Buell, sir, oh no.

Speaker 1:

I don't know.

Speaker 3:

Founders.

Speaker 2:

The word there should never be a CEO and a surf brand.

Speaker 3:

You took a vision into a reality.

Speaker 1:

Right and yeah and quite successful.

Speaker 3:

We see your shit everywhere. You're around town everywhere. Yeah, we see each other and we'll get into it later, because our kids play volleyball and Santa Cruz high school together. But you know, buell, I Will get into how I know you and how Paul knows you, but we're just, we're glad you're here, right? So, hey, what do you know? It worked.

Speaker 2:

I built a brand and it's still here and and these are trying times it's not easy to be in the surf industry and the people we compete with have deep pockets. We're competing with billabong zone, evil rip, curl, quick silver, so it feels good to just be alive.

Speaker 1:

Hey, let's, let's go backwards. It's just the first one, but one of the questions I remember I don't and I don't even think we stayed on it long enough was get like raw, though, go a little bit backwards from that. It's getting raw.

Speaker 2:

You built up, you built the brand. I had a dream and a plan. Okay, I was running a company for someone else how old ish we're. How about? How old were you? I'm gonna say 36. Okay, go ahead.

Speaker 2:

And I had been running a hotline wet suits for quite a while and the woman owner was kind of an absentee owner and you know, I had a lot of ideas and A lot of people like to tell me no, I don't like. No, you should. I don't like authority, I have problems. I got problems with authority and when people tell me I can't do something, that's the first thing I'm probably gonna do. So when I found that I couldn't execute my ideas working for someone else, I just decided to start my own brand.

Speaker 2:

And it was during that 2009 Economic crisis where people were like all, you can't start a company right now, like, people are telling me I was crazy to give up money in hand. A job that was actually I mean, it was considered, I think, to most my friends and people who knew it was a dream job. I got to do what I wanted. I was working in my passion. I got to work with Barney and Flea and other like-minded athletes and friends and it was great, but it wasn't mine and it, at the end of the day, I wanted to make my own decisions.

Speaker 1:

So on 4th of July, I gave myself my own independence and the thing, though the thing that's balls about you gotta remember the time frame there is that it's one thing to have an idea and say I'm gonna start a brand, right, a brand that either is limited or doesn't exist. That's the space you usually want to get into that. They're not selling these widgets. I'm gonna create a widget company. You went into one of the most crowded, dominated markets that exists In business.

Speaker 2:

Yes, but a different method. I mean, the buil brand really started with private label wetsuit. So, uh, I saw a need from Big clothing brands that wanted a wetsuit presence. Brands like volcom, um oakley, nike actually jumped into the surf world in 2009 and they became my first client, along with volcom. So I have the. I knew that I had volcom and I had Nike, who would come with me If I started my own private label brand. And that's exactly what I did. I jumped on a plane. I knew some wetsuit people in Thailand. I went and visited them. I borrowed some money, opened up a factory and started making volcom and Nike wetsuits.

Speaker 2:

With those very small profits, I started making my own brand of wetsuits Called buil and it was kind of like almost like an afterthought. It was like uh, I really just started giving the suits away to the best surfers, randy bonds. A lot of, a lot of local people go ahead.

Speaker 3:

Paul x y's number two. He is a cool cat.

Speaker 1:

I know Yep, can I be while you continue?

Speaker 3:

Can I?

Speaker 1:

nerd out on one thing. You just said that I'm interested. You kind of just threw to the side yeah, two huge companies.

Speaker 2:

I knew Nike and volcom would come with me. Why? Well, um, I was making wetsuits for Volcom through Hotline at the time and we had an idea of doing something bigger and broader. And when I actually pitched the company idea to Volcom, they gave me their blessing that they were going to come with me if I started my own brand. So I started my own brand. Volcom was my first client. Nike came along, actually ran into a local guy named Zach Boone, who comes from San Cruz and he was in charge of the Nike program at the time, and so I got to work with him and Carissa Moore, who became world champion and I guess the rest is history. Like, I started making buell suits and giving them to the right people and there started a demand and eventually it was time to put the focus on the buell brand. Kind of that's where we are.

Speaker 3:

And I remember from the first thing you're not going to screw this all up Because surfing is. I live in a town but it's just not something I did a lot of. I surfed a little bit in Capitol in Maui, but I'm not a surfer. You put some guys in some cool crazy ass wetsuits.

Speaker 2:

That was.

Speaker 3:

Barney. Was that Barney and Flea? Wow, would you just talk about what that was, because I thought that was super cool.

Speaker 1:

We were just talking about that, barney's the only guy I think that could wear the buell wetsuits.

Speaker 3:

So what was it?

Speaker 2:

Just for people that maybe don't know Well, barney's legacy with wetsuits was insane because he was a superhero himself Like and he was quite a character. Most people couldn't pull off a Spider-Man wetsuit or the thing the Hulk. He had Wolverine and he had these ideas and I was able to actually hand make them for him and he would take those wetsuits, go out and he would get shots that would become covers on Surfer Magazine and he would get these video parts where he would stand out and Barney and his wetsuit became just synonymous with fun, and that's the thing I think.

Speaker 1:

the thing with Barney like though you're talking about from an outside, looking in standpoint is that one, he probably one of the only guys that can pull it off. Two, because of how he pulled it off. If you were to try to pull it off, you'd just be fucking bow guarding Barney's shit.

Speaker 2:

Like you know what I'm saying. Like still to this day, if somebody were to wear a superhero wetsuit, you'd be like, oh, that's Barney paying homage to the PA Barney. But is there anything more superhero-like than wearing a Batman wetsuit and charging 20-foot Mavericks and getting a cover shot in Surfer Magazine wearing a superhero outfit doing superhero deeds? I mean, people pretend to be superheroes all the time, but he was actually doing it.

Speaker 1:

Were you guys outside of business? Were you tight? Yeah, because I just. The reason I'm saying that is I just talked with Wills and did a little interview with him and in the offshoot of the interview he said something that he kind of looked back on oh, nine barn, and he just wished that he would have. You know, when somebody passes. He kind of looked back on it and he's like man I should have. He said the amount of times Barney asked him just come over and draw with me and he didn't. He had like I'm not asking you about a regret question, but I think he didn't know how connected he was to Barney until Barney was gone and that's why I think it's a. I wanted to linger on a little bit.

Speaker 2:

Talk about your. I think I knew. I think I knew Barney was my muse. If you're, if you're a fashion designer, you have a muse. Yeah, I'm a fashionable wetsuit designer. Barney was my muse, like it was a way to garner attention and street credibility. You're the one who made Barney suits. Oh yeah, I got a call from the makers of Hunger Games catching fire. They said are you the guy who makes the Barney suits? And I said that's me. And they said can you help us make the suits for Jennifer Lawrence in catching fire? And I said I'll be down there tomorrow. You did that. I did that.

Speaker 1:

I didn't actually got to know that either.

Speaker 2:

I got to measure Jennifer Lawrence before. Let's talk about that Big Can you can? You describe that detail as charismatic as you could imagine. I can share that.

Speaker 1:

I can share that this is six thousand. They're wrong.

Speaker 3:

Let's check the box we got to check the box.

Speaker 2:

Well, I've gotten the real estate. I've gotten the real estate house. I've got to make custom wetsuits for a lot of people, but no one quite like Jennifer Lawrence. And I also got to measure Josh Hutcherson, which wasn't as exciting, he just totally buzz killed. Okay, jennifer Lawrence came. She came out wearing what would you probably wear to a yoga class? Sure, yeah, yeah, I'm looking at her.

Speaker 1:

She's hot Thanks.

Speaker 3:

Brian, it's great.

Speaker 1:

You're right, you're right.

Speaker 2:

This is all that stuff right now, brian, no shit.

Speaker 3:

Yeah, she's real penning, she's bucks, she's curvy, she's charismatic.

Speaker 1:

She's giggly, she's funny.

Speaker 2:

She lights up a room, and that's exactly what happened. When she came in, there was a bunch of people from Western costumes supply, this really large company that makes the outfits for the movies and she came out and I started measuring her and it can be a very I'm going to say intimate thing. It can be. It's very close, you're very close to the person. I make sure to make the people feel comfortable, like, for instance, when you're measuring the bust area, you're going to want to actually measure somewhere near the armpit and not straight in the middle. You're right down Broadway. I always start with a nipple yeah, come on, you're not going to measure straight down Broadway. So there's a lot of measurements that. There's a lot of measurements that you're doing with this person. You have to touch her. Hey, brian, hold on Brian.

Speaker 1:

I don't know if it's the wine right now, but I'm wondering if there's any chance you could measure me right now.

Speaker 2:

I would not be this giggly, wow what another.

Speaker 1:

is that really well known in town? I'm sorry, but that's like that. You did a Hunger Game costume, Was that? Did like the good times pick up on that? Did somebody pick up on that story? No, that's kind of a rat story. No, it is a cool story.

Speaker 3:

We did. That's what we do here on this podcast.

Speaker 1:

Breaking news we find shit. Wait, wait, I'm doing this. Flying Fear, fear, yes.

Speaker 2:

I was a contributor in Hunger Games and they did get an. Oscar for costume supply, but the costumes the other costumes in that movie were really insane too.

Speaker 3:

So on a total shift real quick. First podcast you said some stuff because, remember, this is not my, my role.

Speaker 1:

The first podcast we talked about was on Facebook.

Speaker 3:

Can we stop saying that, okay, we're here right now. No, no, no, no. So you mentioned and here's the funny thing, you may or may not know, but so, paul and I, we give a lot back to the community. We just don't show it. And so I was helping a family buying a wetsuit and I bought your. I bought your brand. And I bought your brand, not just because, I know you right Well, we have, but we I mean, let's be real.

Speaker 2:

We got a lot of good people. I've been known to rip O'Neill shirts off people. Okay, I just say, right, but like there's a lot of good brands, but I'm focused on you.

Speaker 3:

But what made me focus is you talked about how your wetsuit and correct me if I'm wrong, but helped save a life with somebody floating and somebody was down at the bottom of the water.

Speaker 1:

because of your material, can you and the reason why I'm bringing this, up right now for the first time is because you want to bring this up right now for the parents and the people that come into. Santa Cruz. They come into Santa.

Speaker 3:

Cruz and they're like oh, it's a wetsuit and honestly, like me. I'd be like, oh, it's a wetsuit, but when?

Speaker 2:

I heard that story. I'm like no, if your kids going to get a wetsuit.

Speaker 3:

they got the fuel, and this is why. So go ahead, you don't mind.

Speaker 2:

Well, I actually care. I mean, when I it's not just lip service that I want to make the best wetsuit in the world. If you're going to be dedicated to something, you go all in there, ain't no half stepping. So, like I put everything I have into that statement and still to this to this day, right now I'm putting the finishing touches on our 2024 wetsuit line launch, which is the most natural, the most earth friendly, human friendly, eco friendly product we've ever made. The dirty secret about wetsuits in the past is that they're petroleum based and they're not that great for the environment. It's the after the idea Right.

Speaker 1:

What would you do with the wetsuit after?

Speaker 2:

No, no. The actual making of a wetsuit. You know the factory. Yeah, taking, taking petroleum based products, burning them, sending carbons up into the atmosphere, expedites global warming. So who wants to be a part of that?

Speaker 2:

Not not a surf brand you know, but we haven't had any other alternative choices prior to this. So we're switching all of our neoprene to a natural rubber that's based from a rubber tree that's amazing, so and that's to go along with water based adhesives and recycled fabrics. So you put that all together along with hiring locally, using natural light, using energy efficient machinery, hiring locally. You do all those things and you can make a kind of a product that's better for the environment than it is and is it sort of like the?

Speaker 1:

is it in that hybrid electric car kind of model where you're going to kind of ask for a partnership from the public to pay a little more? Like you know what I'm saying. Like it's like, well, it's good for the environment. You can't make a wetsuit. I just did.

Speaker 2:

I just did the Xperia Excel spreadsheet on it. It looks like it's going to cost us about 5.7% more.

Speaker 1:

We'll pass that on, but no more. Nothing crazy there. No, okay, because the way you described it, I'm thinking huge money. Yeah, I was going to say it's like a Patagonia, like right, right Now, we're just like 900 bucks.

Speaker 2:

Well, ours is more eco-friendly than Patagonia's, why? Because our rubber trees are sourced locally in Thailand and our wetsuits are built in Thailand. Patagonia's stuff, at least until recently, has been down in Brazil. Getting that natural rubber from Brazil to where the wetsuits are made, that takes up a lot of petroleum, which is exactly what we're trying to eliminate, Right. So yeah, I think where I've always had the idea to make the best wetsuit in the world. Now my goal is to make the best wetsuit in the world and be earth-friendly, human-friendly about it.

Speaker 3:

I'm reminding which is awesome. I want to know about the safety. I remember you stating that you can float up or something.

Speaker 2:

So Jamie O'Brien is our star athlete.

Speaker 3:

So important. Jamie O'Brien, I'm wondering why am I going to?

Speaker 2:

go to Beowel. Jamie O'Brien is to us like Steph Curry is to Under Armour. He gives street credibility to the product. He's one of the best surfers in the world. He lives right in front of Pipeline. He surfs Pipeline every day. Probably 90% of his surfs happen right out in front of his house, at Pipeline. The danger there the waves are incredibly lethal. Actually, More people have died at Pipeline than any other spot in the world. The shallow water, the shark, coral reefs underneath the way that the wave breaks and explodes. It it's ruthless and Jamie's been in trouble multiple times. He's actually saved five, six, seven people from being on the deck of his house and watching somebody in peril and running down and going and helping rescue him. So he's been a part of rescuing people. He's talked about how you know they've pulled people off the bottom and they're never in a wetsuit.

Speaker 2:

Wetsuits have inherent nature of floating. They have gases and air in them. They help you float. What else can help you float even more would be float padding or the same material that you use in a life vest. So we combine the two things. We combine neoprene with float panels. We put the float panels in places they wouldn't bother you while you're surfing and we spread them out so that you would float in for lack of better term like Superman straight out on the water. We created this suit together and we made the very first prototype. I had it shipped straight to him in Hawaii. He vlogs everything so he got the suit. He did one of those unboxings like people just sent me the new prototype we're working on. Oh my God, it's so cool. Look at this thing. Hey, it's, the waves aren't that big. But I really want to try this suit, so I'm going to wear it in conditions that I normally wouldn't need a float suit. It's only eight to 10 feet, which is really that's. That's 20 feet. Really, that's Hawaiian for eight to 10. I understand, Okay.

Speaker 3:

So they're like look, they double everything in size he puts on.

Speaker 2:

he puts on, yeah, he puts on. He puts on this new prototype float suit that we developed together and he's vlogging it. He's got three different camera man's and a photographer catching it all. First wave he catches Uh, he gets barreled in. This waves big and it looks like there's a surfer or potentially a water photographer that he runs into and he gets knocked out. He gets sent to the bottom Uh, it's all. He's got a GoPro in his mouth, I think, or he's got a GoPro attached to him somewhere and it's filming all of this and for 40 seconds he's unconscious.

Speaker 2:

When he wakes up though he wakes up, he's on the surface of the water and he picks his head up and he sees he's okay In another. If he was wearing a pair of board shorts, he may still be on the bottom when he wakes up.

Speaker 1:

Still on YouTube. Someone got it. Yeah yeah, that's amazing. Hey, I had one question. Another nerd question is um that, that, that concept Is that like? Is that proprietary? Was that industry shared tech or how like that I know?

Speaker 2:

there was a. There was a water ski company that had tried to, that had patented a float wetsuit like in the seventies. Yeah, it never worked. They never really capitalized on it. Uh, it's another avenue I would love to venture into is making a wetsuit where you wouldn't have to have a Coast Guard approved life vest strangling you on top of it, right, that would be another ultimate goal of mine and would open up massive business. Uh, anybody who's been wakeboarding or, or um, wake surfing knows that, that, that, um, yeah, that float vest is kind of a bother, so it's an nightmare.

Speaker 1:

And then the the other thing is the question um that comes to me now I'm going back to Barney and onto this tech um that you're doing now is you kind of clearly said that Barney was your muse, yeah, and as your muse now, like purpose is, like cause you can't have another Barney, there is no Barney that exists, like like what gets you out of bed in the morning right now? Is it an overall purpose or what gets you going now?

Speaker 2:

I mean in the big scheme. Well, currently it's switching everything to become human friendly, earth friendly, eco friendly, uh, because it's kind of it's come to the forefront that petroleum based products just aren't good for our environment. So I feel like we've made a lot of uh money, we've made a lot of brand progress uh based on these petroleum based products and it's time to switch it. Yeah, so, yeah, it really is. And uh, you know, to be honest, that's a big move. But uh, eliminating the volatile organic compounds that come in um uh solvent based adhesives and turning those into water based adhesives where you don't have to wear a mask when you're uh making a wetsuit because of the carcinogens that we're coming from those old glues, that's an even bigger progress point that doesn't get talked about. So, like I'm proud of where we are, uh, where we were in the wetsuit industry, it, it was ugly, this guy.

Speaker 1:

We're going to need a fucking third podcast. Well, right, yeah, right, so I'm counting it. Yeah, oh wait, so I can picture this account.

Speaker 2:

So the first one was all about baseball. Let's put that right.

Speaker 3:

I don't mind going there, but you know this one's all about.

Speaker 1:

I see you talking about Paul.

Speaker 3:

How do you know Ryan, paul and what's your guys's background before Ryan Like it into the soak in the high school domination?

Speaker 1:

of, but go ahead, go ahead, paul, paul, paul, paul, go ahead, brian, give me a little more white.

Speaker 3:

We got, we got cases here oh hey, give me some purple tea.

Speaker 2:

Hey, if you see me around, town today and I got purple tea do I say I had a client meeting after this, don't we all?

Speaker 1:

Did I mention, wine makes me diggly yeah that's actually a great segue for the Brian sent yeah.

Speaker 1:

I mean, it's like what Buick back in the junior life I mean back when he's working and was the fastest guy on the beach. He was always running. He was. He's one of the fucking studs. He was like a year older than me, but he was one of the bigger studs out there. So, fucking redhead, fucking run around. Right, yeah, you can catch him. Fuck you. Thank you, you can catch him. So you're talking about Are you keeping him in your speedo, paul, or?

Speaker 3:

no, I was not in my fucking speedo. Just ask. I, just I just think that I'm going to ask.

Speaker 1:

I love a little image of the fucking redhead of Bill run around and Paul just going. Oh, I was a competitive, he's the most competitive motherfucker around.

Speaker 2:

Yeah, always want to win. And then I was an instructor and it was the same thing. He's a mean instructor too. That's what I, that's what I hear.

Speaker 1:

I just didn't know. I'm going to use my. I'm using canned questions next. I just did an interview with a coach from Soquel, dwight Lowry, and I don't let things like that go by. You're competitive as fuck. Why, when, when, how Like? How young? Do you remember even Like, what? What got you going? You know it.

Speaker 2:

Only I had to like look back on it to figure out where it came from, but it was probably. You know, both. My parents worked very hard, like a lot of ours did, and they weren't around for everything and I wanted adult approval. And if our coach said, run to the top of the hill and tell me if, tell me if the gates locked or not, at Soquel, I want to be the first one back. If they did timed from first to first to home, I wanted to be at the top of the list. All you have to do is basically draw a line in the sand and I'll stand on it and I'll wait for instructions. And I think junior guards probably breeds more competitiveness than any. You're just racing, you're, there's lines and cones and buoys.

Speaker 1:

Right.

Speaker 2:

Flags are the best. Yeah, well, that's my jam, I know, I know Beach flags is. I mean, it's explosive, it's fast, it's rough, it's a thinking man's game, thinking girls game. The amount of national champions that have come from this area is exponentially higher than it should be. And yeah, the game of beach flags is probably one of the most competitive sports there are, and that's where the duix thought this was like probably 10 years ago.

Speaker 1:

So what 40 back then they wanted. You know I'm 225 pounds, kevin. Do what a buck. 50 bucks, 30. That's so weighted I'm going to lie.

Speaker 1:

I'm sorry, kevin, I do love you, but they didn't think I was passing the sand, but I was pretty good. The fucking saying I have fucking beat him by a long shot. Yeah, because it's how fast you get up and speed and his thing Totally Cause. You got to see who's by you and what flag you're going to go after first, right, and how you're going to dive at it. Yeah, I've got it. Yeah, so it was definitely thinking man's game. And they look at you like, oh, he's too fucking fat and big and move. He can't move. I have motherfucker. They learned by the lesson. I feel like some of our small universe of surf, like a, like somebody's daughter just won, like a national fucking champion.

Speaker 2:

That was a. You know, I'm saying like an already with great yeah, that's exactly it. Yeah, already a brand.

Speaker 1:

Yeah, yeah, that's it, yep, when I was lunchy.

Speaker 2:

Yeah, yeah, we and we can munchy what a great name. And we sponsor their youngest son.

Speaker 1:

Yeah, brody.

Speaker 2:

Yeah, he's a Brody price. It's funny that he said that it's really price.

Speaker 1:

It's really interesting now that you kind of get older and I think you're onto something that's consistent is. You know what kind of gets you going? A lot of times is basically affirmation, approval from somebody else, but then it either does or does.

Speaker 3:

I just ordered a high five, but it can also go two different dark ways it can go.

Speaker 1:

you know what I'm saying. It can bury people, Other people can lead to a cusp, you know, can lead to you basically being so competitive and so driven that you just start your own brand. You know what?

Speaker 2:

I mean, like you go down that path.

Speaker 1:

Well, that's where a lot of the good athletes are driven. They're big because they want to be the best Right. It's like Reggie Stevens he can come from San Cruz, goes to NFL and he kills it because he's driven. They get angry, are they?

Speaker 2:

There's, I don't think it's angry, I think it's. Don't ask, I don't.

Speaker 1:

I'm speaking of so Cal. I asked the white lower straight up in the interview because you just if you ever sat with him for a long period of time I straight up asked him I go, you angry and he goes. Maybe that's a good question. He goes, I am. Oh, she got to be angry to get it. Well, it was a great extended question, but there's a part of that that's exactly right, paul. There's a part I never lose.

Speaker 2:

I only learn and do it next time Like You're going to the place. Are you talking about?

Speaker 1:

the podcast. I fucked up for yourself.

Speaker 2:

No, I just I just mean sensitive.

Speaker 3:

I mean, you're sensitive. That's a man who doesn't even live. I like that. He was like show me too.

Speaker 1:

I'm sorry.

Speaker 3:

You're going to that competitiveness, though it's the same thing right Running is not competitive, fucking runner is not competitive.

Speaker 1:

Running is not competitive.

Speaker 3:

You're sitting in a pool and a fucking jock, strap up and asking grabbing guys cocks, that's not competitive. No, fucking, bring it on Right, ryan, we didn't have jocks but we had speed-ups. Let's try again. But you know, when you go back to that, when somebody says you can't or I'm on the line, you know and I'm not.

Speaker 3:

but when I was 19 and walked into Cole Bancor Kip Jackson's office and they told me you're never going to make in real estate, You're too young. Right, that was my fuel. Oh yeah, I'll never forget. I'll never forget. I never got to meet with Kip because that message was delivered from Kip via his secretary to me at the front desk who I had a meeting with, and she basically showed me the front door that adds fuel.

Speaker 3:

So if you're listening to this and you're young, don't listen to what you know, go after it. Yeah, I was looking at this. I would be interested for you to finish your thought, but also I always kind of look at it.

Speaker 1:

Eventually there's in business, in sports in everything that we do, there's a point, a tipping point, like the culling of the herd. Culling of the herd where you run into adversity and I don't mean this, I mean this in the very best way, because our society or culture is built on it but you just basically get overwhelmed by the resistance. You become an employee If you get what I'm saying, and I don't mean that in a negative way. I mean that that that part is just too much. The risk of failure, the risk of not working and I think that's where I kind of would like to hear you go a little bit is like translating chasing a flag to going down, and actually Everything is sports.

Speaker 2:

I mean I related all to sports and I think probably the most beneficial thing to me ever was second place.

Speaker 2:

I got more second places than first and it made every time that when everything came together, no that's such a weird bar to set for yourself, but realizing realizing that there's somebody better is what fuels you to be the best, on that day when every you can only race who shows up and in. I love sports, but there is nothing pure than racing because they start the clock, they stop the clock, there's nothing in between, nobody to blame anything on, there's not any bad calls, there's no lucky catches. You're just racing, yeah, and there's nothing more pure than that. No, there's no, there's no great. What are you trying to do? What are you trying to do?

Speaker 1:

No, this is Paul's worst nightmare, what you're saying right now. I got you, peter. I swam, I was first. Every time, not every time, I mean, what did you?

Speaker 2:

learn from that. I would push harder, because I had this guy named Craig Hummer that didn't lose a lifeguard race for seven years Everything swimming, the surf ski, the paddle board, the Ironman race. This guy was a Greek adonis and could not be beat. Division one swimmer found his way to the beach and couldn't be beat, and I didn't. I had to go to New Zealand to win my first lifeguard race.

Speaker 3:

That's a long way.

Speaker 1:

That's a long way. But when I did when I did, it wasn't there. Did you just keep going farther away till you won Actually? I never won.

Speaker 2:

I'm going to put it up now. That's right. Actually, now that I think about it, I never won a race that he wasn't in. I mean that he was in. Why don't?

Speaker 3:

we get a hold of this guy now and see where they're both at in life.

Speaker 2:

Let's do it, let's do it. Let's remember he's announcing the PBR, the professional Bull Rodeo, so we can get all of them. Yeah, oh, let's throw this out. Hummer Game on, I don't want no part of it. But the point is is you learn that there are people that are better? You strive to beat him on that day and you know what I used to think is I had numerous times we were neck and neck coming in and somehow we always found a way to beat me up the line, even though I think I'm a faster runner, I should have been able to beat him up the line. He always found a way to win and I used to think it was luck. I really did. And then I realized luck is when preparation meets opportunity and he's prepared for every single thing that comes his way. And when that little tiny bump or little tiny swell came his way and it was a little bit to his right, he had the wherewithal to paddle that direction and link into it and it really just. It's a learning lesson in life.

Speaker 1:

I'm right on the fucking edge of calling this a TED talk. This is good shit.

Speaker 3:

I mean, you're going to have to believe it.

Speaker 1:

anyway, I'm not going to believe it.

Speaker 3:

This is just therapy right now.

Speaker 2:

This is just therapy.

Speaker 1:

Now you say it, ryan, I'm afraid to look at it. Is that red light on? Is this red light on? Should we call Mike Howard for therapy lessons? Mike Howard just texted no, that's actually really good stuff.

Speaker 2:

And the other thing I think, now that we're doing a proper Mike Howard could have been the very first Buol Wetzel salesman actually, Really. Yeah, he came down to one of the final three or four people that we were looking at, so I definitely know Mike Small world.

Speaker 3:

For people that don't know Mike and honestly I didn't know Mike that well. We've always said I just could be ready to run around, but I was up at dox50 at birthday and talked to him. Mike and I had some on one time. He's intense, I like him. He's smart, he's real smart.

Speaker 2:

Yeah, I could be working with him across the street right now. Howard, I could have been, yeah.

Speaker 1:

He's a trip he's out there and he was like.

Speaker 3:

I mean, I was like all right, this guy knows his shit. So I had a really good time just chatting, he's fun.

Speaker 1:

We do, I guess, a podcast promoting another podcast, but we do the Unpacked and Naked podcast with Mike Howard.

Speaker 2:

Completely different. What was that? That was a mouthful. Is it Unpacked Naked and Unpacked Naked and Unpacked podcast.

Speaker 1:

Is that?

Speaker 2:

Naked and Not.

Speaker 1:

Afraid. Basically it's Mike.

Speaker 3:

They sit around naked and they do a podcast. It's very similar to like two different things.

Speaker 1:

There's a thing, it's very similar to the same tipping point that Paul came to in his life, which I agree with Brian on. Paul faced adversity and his only answer in his life is take all his clothes off and get a pull with other men. That was a good one.

Speaker 3:

Now we can cheers it out. There we go.

Speaker 2:

All right.

Speaker 3:

That's so fucked up.

Speaker 2:

It ain't measuring gender for no reason he's looking at little girls and taking pictures of him.

Speaker 3:

That's fucked up.

Speaker 1:

You said to tie the man right. That was you know, but that was such a huge burn I forgot what I was talking about. I ain't stuck here.

Speaker 3:

So, brian, for people that don't know you, just know your name. You're a great baseball player at SoCal High School. I mean you're a set athlete. Paul already said that you ran track. You're very fast. I mean you're an all around. You're all around, a really good athlete. Now I'm complimenting you here because I was able to go to high school with you and see that firsthand. You dominated on the Myer Hill right. How was that at SoCal High School?

Speaker 2:

I love that hill.

Speaker 1:

When's the last time you ran it?

Speaker 2:

It's been a long time.

Speaker 1:

Even as a doll, you didn't try to go back in shape and do it.

Speaker 2:

I definitely went back and got into shape with my own training camps. I have fight camps that I do every now and then just to keep myself honest, yeah, but I haven't done the Rocky Hill in a long time. I mean it had that same vibe and feeling when Rocky ran the steps in Philly to his own trophy. I mean he did his own statue. You remember that well.

Speaker 1:

Here's the thing, that hill was so fucked up that you can go to a different school, which I did, and when we showed up in practice, they would tell us to go with the seniors and go run your hill.

Speaker 3:

Yeah, I had so many kids when I was coaching there. We had a throw up bush and it was awesome. I mean almost every kid that I ever had a throw up bush. Yeah, yeah you can go to that hill. Yes, it was a, it was a crazy, crazy hill. And then you're. You know you've got a God. I mean you. Just you have so much.

Speaker 2:

I love the downhill, like after about 400 yards running along the peak, then you'd start going downhill and people would start that was me.

Speaker 3:

I was not in the car.

Speaker 2:

Oh man, I would let the back of my heels hit my back. I just let it go. I think I crashed a couple of times too.

Speaker 3:

But you were, you were always, you're always moving and you know the point is is whether you're in the water or not in the water. You've always been a great athlete, and you know. Now you've got this brand, you know. But life's not perfect, so let's talk about it's not right. We all have shit, right.

Speaker 2:

Paul, we lost the softball playoffs last night. You lost. Yeah, same place, great press and you lost.

Speaker 1:

What do you play? Do you play the Garenstein?

Speaker 2:

No, I don't, but I play with the meat sticks.

Speaker 1:

Same same kind of division yeah.

Speaker 2:

Yeah, yeah, we won. We won the city league title, whatever last season, but last night, I wasn't sure. But point is, it's like did we say he's competitive? I consider myself, I want to be, I'm a 52 year old athlete Like why give up all my friends? You want to hang it up?

Speaker 1:

Like why don't you?

Speaker 2:

Because it. It bums me out that people think, that people think that sports are done like that. You're too old for sports, but I'm just getting going In the last episode I think Brian challenged you to a fucking wiffle ball.

Speaker 1:

That was silly. Yeah, you know I already got comments from the Westside going fucking Brian, or Brian D'Dago's talking shit.

Speaker 2:

Oh, that was fucking Paul. That's Paul Kulichi.

Speaker 3:

He's like, hey, we're fucking guy.

Speaker 2:

He might have the title we're creating a decathlon. So far. You're going to race that motherfucker.

Speaker 1:

You're going to play wiffle ball against this guy. Yeah Well, I'm not running against him you probably should, I'm old beat up dude, are you not running anymore? He got broken back, he's fucking old, he hit a 3-in-1-17, and that's it, I'm into it. I'm into where you were going with that, because I think after two chances sitting down, with you.

Speaker 2:

Why do people stop considering themselves athletes?

Speaker 1:

Well, that's exactly my question.

Speaker 2:

I'm an athlete for life.

Speaker 1:

I'm going to say that's a good brand, but I'm going to take the athlete. I'm going to take the athlete for life.

Speaker 3:

The wine's kicking in everybody. I'm coming up with something, but I think I'm starting to get you A4L.

Speaker 1:

Right.

Speaker 1:

But I'm starting to get to know you a little bit now this way is that I think you can take that word athlete out. I think you're talking about more of a life philosophy Like, yes, athlete, keep moving. When you stop moving, you're done, you're done, you're done Right, and so you keep saying athlete. But I think you're talking about something bigger, as far as like an outlook on like you're 52, and you're talking about playing softball and you're talking about keeping an athlete. But are you talking about more, about as far as like where you see yourself in your life right now, just getting started?

Speaker 2:

I just like challenges. I like the challenge of things and I like, I guess, proving myself right or proving other people wrong. The easiest way to get me to go on a beer run is to say I bet you can't make it to the store and back in two minutes I'm already gone. I'm already gone. I'm like I'm right there. My friends used to use that like against me, like they knew they chuckled They'd be all watch this. I'll get people to do a beer run. All you got to do is time me.

Speaker 3:

That is so funny. So let's talk about the Wiffle ball really quick, oh the challenge that you put out there. Yeah, and to whoever on the West Side.

Speaker 1:

You guys can all suck it right here on his podcast.

Speaker 3:

Oh, oh, oh, oh.

Speaker 2:

So we talked about it in the first one. Oh, he even gave me that. I said it's the West Side, doesn't he?

Speaker 3:

You just made it.

Speaker 1:

I ain't proud of that toss I'm proud of that toss and you know the West Side Hold on, hold on. I don't know what this one is here we go. Let's talk about it. It sounds like down.

Speaker 3:

You're a singer? Yes, I'm a football player. Football games, right, I watch them OK.

Speaker 1:

I'm not going to lie. I sit there and watch them and I'm excited.

Speaker 3:

And we talked about putting together maybe just a little fundraiser. Yeah, I remember, I think you said you were going to throw it $100 over there.

Speaker 1:

I think I said more than that, but $100 sounds good.

Speaker 3:

Yeah, Whatever it is, but we put this together and we have a fun game and I think we have a videoed right. And maybe have some live. I think it's going to be a table Live action in there, and you got your crew, we'll do a free preview.

Speaker 2:

We can have a little thing it's like a pay-per-view but you don't have to pay for it.

Speaker 1:

Is this like a floating panel? Is?

Speaker 2:

this another brilliant idea. Oh my god, that is my new idea Free preview, free preview.

Speaker 1:

But we'll get big boxers to be in it for charity All sorts of things. So no, you get Microsoft Bill Gates Foundation to give us a million dollars.

Speaker 2:

Somebody else pays for the free preview. Free preview, that's brilliant.

Speaker 3:

I think it's going to be wonderful. I think we find a nice charity right that we just agree to, or maybe multiple.

Speaker 1:

I thought we were going to talk about it. Registration Foundation was a charity for the kids, because it's not just athletes, it's for artists and logistics.

Speaker 2:

I'm scrolling down what's there all about.

Speaker 1:

He's a musician, he's an artist and he's an athlete. I don't want to bum you out right now. But your stupid fucking Wiffleball tournament Dude, you're going to get your ass kicked. We're already going to get Jake Paul in this thing. We're going for $2 million.

Speaker 3:

So just so you know, jake Paul and I when we just got training here at Arizona.

Speaker 2:

I came into the house right after he left, remember Paul.

Speaker 3:

So in the estate we had in Arizona.

Speaker 1:

Hold on name drop, I don't.

Speaker 3:

I don't think Jake Paul's going to be with the West Side on this one, I got to tell you.

Speaker 2:

We already signed Jake Paul.

Speaker 1:

I already texted him I thought maybe he wasn't going to you. Don't call Brad Votassivist, I'm so kidding. They're fucking back here.

Speaker 2:

Hey, the greatest hitter of all time he is.

Speaker 1:

I thought the percentage of Brian actually physically getting his ass kicked by calling out the West Side seven minutes ago was about 10% by doubling down again.

Speaker 3:

right now it's gone to 87%. I'll be the fucking buff guy running down West Side. I'm going to fuck you on the back of my back.

Speaker 2:

Hey Brian, can you? He's an absolute pariah. Hey, this guy right here, that's like insulting the cartel.

Speaker 1:

I'm part of the cartel. I have no idea what he's saying. Hey, reaver. Oh my god, I didn't see.

Speaker 3:

Reaver on that field. Did you see anything play?

Speaker 2:

Don't make me get Reaver out of the tire Reaver's just going to fight Because we already gave him the Brian.

Speaker 1:

No Shit, fucking DDA Go. Thing. I'm thinking back to 11 minutes and 18 seconds in the podcast. We said I'm not a surfer. Now this whole West Side no shit.

Speaker 2:

Yeah, no shit, no shit, you're what they call a surfer.

Speaker 3:

So we're going to do this, get it out. Yeah, we got a fucking. We got a little bit more, a little bit more. The Italians pour in some Italian red, just a little.

Speaker 1:

And Brian and the kids.

Speaker 3:

The DDA Go Red go, you see me around town with purple DDA.

Speaker 2:

You know why.

Speaker 3:

So I'm going to compliment you right now. A lot of people right, you've got this great brand we know you just because we've grown up, you're a good dude. What?

Speaker 2:

means a lot to me is I've gotten older.

Speaker 3:

Because you're a fucking stud of a father, and I can say this because our daughters played ball. They've all together. Chloe is fucking awesome Club or high school, so they're in high school. They're our daughters play together in high school and his daughter's a fucking beast. She's awesome consistent amazing server. Chloe, I'm sorry that you used to fucking pull your jumps out.

Speaker 2:

Yes.

Speaker 3:

But Brian and I, we're people. We sit up there and you don't miss a fucking game. And to me as an old coach, I love when parents come up and watch our kids and we sit there. And now our kids are actually playing together. My baby Kalea, she's on the JV team with them.

Speaker 2:

They had a great season.

Speaker 3:

They did A good bonding season, and but it was this really cursed Harvard, fucking always Harvard, it's always. Harvard, I'm giving you up to fucking up.

Speaker 1:

I know Paul go ahead, here we go Harvard. So Kel's good too, so Kel.

Speaker 3:

Jesse Duitek we're going to hands off. She is an absolute beast.

Speaker 1:

Oh, she is a beast. I talked to her last night. She's a junior and already signed with UCLA.

Speaker 3:

Wow, ride UCLA for the beach.

Speaker 2:

She's going to go hang out with the cousin. Yeah right, I mean they're.

Speaker 3:

What's amazing is because their fathers have zero athletic abilities.

Speaker 1:

Yeah, do you know? It's still the wives First, fucking athletes really don't have leaks Except Brian can definitely wake up.

Speaker 3:

Kevin drives a decent boat but you know, right, you're like you're busy, you got stuff going, but your priorities are intact and for any parent that's out there that listens to this, it's like I love it as a coach when they show it up, but you make time, obviously, for her to come up and just your family. In general, I love watching her play. I mean right.

Speaker 2:

Yeah, their personality really comes out on the court and it's really cool to watch. I watched her older sister when she was at Santa Cruz High and it was just as fun and I love it. I know what sports did for me, so I can only imagine what it's going to do. Second place and everything.

Speaker 1:

Yeah, by the way you're live now Fuck it. I'm live on the live what's live.

Speaker 2:

Second place builds resiliency and a drive. If I would have been winning, would I still be driving? You know I want it. I train every day to beat that Craig Humber and you got beat by somebody's last name Hummer.

Speaker 1:

I just want to make a clue. You, just you. You beat yourself up, but then you said Hummer, yeah, did you?

Speaker 2:

screw up. Oh no, I beat that.

Speaker 1:

Yeah, hey, one question I have is like this is a full parenting question. Now that we're on this, this part of it in this TED talk is. Oh, my wife just joined too.

Speaker 3:

Hi honey, what do you think of our office?

Speaker 2:

I have purple tea, they're telling me I have to drive tonight. Hey, look it. Check out the office.

Speaker 1:

If you guys have ever seen this wine, make sure you grab it. Are we doing the infomercial again? Yeah, we're dripping out on there. No wine, you can buy it from Jimmy.

Speaker 3:

Back to Karen.

Speaker 1:

That was just a little bit Staying on that tip.

Speaker 3:

Are you with me for this?

Speaker 1:

No, this is going to be the clean part of the podcast. I'm going to be the clean because you got the lunch as a parent, Ryan, are you like For me when I was raising my kids, like there's a disconnect between your own interpretation of, say, sports and competitiveness? Do you pass that down or are you just kind of observing them? Are you living I'm not saying living through them, but how do you handle that, Like your competitiveness and your daughter?

Speaker 2:

I definitely try not to be that parent that's overly pushy and competitive on them. I'm really happy that my daughters chose volleyball because I'm able to kind of sit in the crowd and not boister my opinion so much. If they were surfing or doing junior guards, I don't know, I might be a little more of a hover parent, but I really don't want to be the person that's driving their passion. I want them to do it.

Speaker 1:

Because the thing I always tell parents is like the one part about it. I don't give any bullshit parenting advice, but the one thing I talk about and I call it vicariously living through your kid is what it is.

Speaker 1:

And the thing about watching your kid play sports is some parents forget how much fun they had like finding their own path through sports and to kind of go over the top of your kid to somehow glom yourself onto their success or somehow make you. It takes away from the fact that euphoria you had which was like I'm doing this in my career and I'm talking sports only right now.

Speaker 3:

I wouldn't coach my kids just for that reason, right.

Speaker 2:

Absolutely. I think we got it all twisted because it turns out like we strive to win but that's not the important thing. It really is Like you really do want to win, you strive to win, but when you don't win it was just as fun, like having fun is nice Because you're playing a place all the time.

Speaker 1:

Yes, well, you have to come to grips with it. What are you going to win?

Speaker 2:

I'm going to try. And what kind of privilege life.

Speaker 1:

By the way, my wife says is this how we work? She wants more money in her account.

Speaker 3:

Hey, kimmy, I think you should spend it all, oh yeah.

Speaker 2:

Now. The whole purpose of what we're doing, though, is to really enjoy it and have fun. Exactly, my arm is getting tired. I got to turn it off now.

Speaker 1:

It's my life. I've never seen him raise an eyebrow or anything.

Speaker 3:

when we sit in the stands, it's just quiet. We're just watching our kids play volleyball.

Speaker 1:

And it's, and that gives the thing the deeper. Oh, by the way Kimmy says, the green pain looks off. Oh.

Speaker 2:

I'm still alive.

Speaker 1:

That's a green, painful, I'm still alive. Who chose?

Speaker 3:

Olive Right, listen, it's sagebrush, it's sagebrush. And most people that walk in are like this is beautiful Paul. Don't like hearing it.

Speaker 2:

We're probably going to go to Williams snow by tomorrow. I don't know. What are these?

Speaker 3:

chairs. Do you like these chairs?

Speaker 2:

We might go to the bath. Are these chairs? Look you can even roll back and look, I was wondering are we still alive? Are they massage?

Speaker 1:

No, my question. My question to him was from a standpoint of like. There's two levels to it. One of them is the obvious Are you helicoptering, are you vicariously living? The other one is in the quiet moment of watching your kids in the stands. Are you genuinely? Are you genuinely observing them have their success? There's a huge difference there.

Speaker 1:

There's a huge difference between somehow being connected, Like my thing is generally. It really helped me. I talked with Reggie about this on our podcast is one of the biggest things I had was coaching 20 years of varsity football back east and the reason that helped me You'd probably hire any one of those players you coached.

Speaker 2:

You would probably hire because you know they got good work ethic, they know how to work as a team. There's nothing more comparable to life than sports, and if you don't play sports, I would question whether you're capable of being on a team, because an office situation is a joke. An office situation is a joke. Everybody's like trying to peacock around there, individuals.

Speaker 1:

I'll tell you how rare buy-in is though. Being able to work with people.

Speaker 1:

But I'll answer your question. And the thing is you're right 20 years at varsity level, two different high schools, a ball park here, I would hire 20 of them. That's a thousand kids. And because of the fact of what you said is exactly right, out of all of those kids, the buy-in was with a majority of them, the ones that are the Ryan Buells of the world, 20. 20 that I would hire in a comfortable business relationship. Because there's another level there. It's not all the kids, yeah, the majority of them. You go to the carrier, you do your state championships. Those are the special teams. But the kids that I would hire and be a business partner with, out of the thousand 20.

Speaker 1:

Because it's very rare. It's very rare to go all the way with, like, not the book of, like Brian D Diego or Ryan Buell or Brian Upton, just kind of like getting it, you know, getting it on that level, where you can go this is where I think we kind of bring the full circle on it where you can be in the sand grabbing a flag to creating a brand, and I keep on coming back to that. That really is something about you that I think it starts way earlier than we think Are we seeing the world? Are we grabbing that flag and understanding strategy? Are we understanding position? Are we understanding who is out there as a competitive market? Because that's the way I look at my life now. I'm like, holy shit, I started learning business principles and you know, I honestly started when I dream work hard achieve.

Speaker 2:

Like it's all the same blueprint. It's exactly that. It really is Like whatever the end goal is is like be passionate about it and get after it Exactly.

Speaker 3:

No half step in Like the dream being Learn to work with other people too, though. Totally, learn to work with other people. Let's be real right, I don't know about you, but I've got two girls, teenage girls. Yeah, me too. I don't know. Nobody taught me that.

Speaker 1:

No, we get into the podcast and we're all taking the shit in the bathroom. No, kenny was calling. She was like you almost started drinking more grandeur at the end of this, young, you know what I? Mean that marriage is built to last, hey, built to last 26 years of marriage.

Speaker 2:

It looks like we're going parts one and two, three, but we're coming yeah.

Speaker 3:

Last night we. I thought I ran into an old client. It's like Logan Telley's always good for it. I'm sitting there and he's like how's life going? And I'm like you know, life's great. You know blended family, four kids it's like right. I mean right, when I was done. This is fucking. Third fucking marriage, right, he's all out.

Speaker 2:

He's fucking at me Is your third.

Speaker 3:

Yeah, is yours a charm?

Speaker 2:

Yeah, she is a charm Me. I'm on my first divorce and it's rough.

Speaker 1:

That's getting that one's rough. That's episode three.

Speaker 2:

The other side is glorious.

Speaker 1:

Tall and you, and how long?

Speaker 3:

26 years, 26. I've been married. We just had a one year anniversary, that's right. You know what I told her?

Speaker 1:

Like we're fucking now we're going to be married for 50 years Because guess what I got her for anniversary, by the way. Where'd you?

Speaker 3:

get her. I told her I'm fucking old school. I actually got her a fucking piece of paper. She's like glad you married me A white piece of paper.

Speaker 1:

That's what you're supposed to get. If you look it up, you're romantic. She was like I wanted to check. It's one that I've been married for 33 years, wow, and the thing I can tell you right now is that you're on the right path. Sit that bar low, you hear that, wendy. And I think I've got a. I know I've got a meeting, we've got a Perucl record hour and two minutes, so can we?

Speaker 3:

let Ryan close with. However, ryan, 100% Before we listen to the real national anthem, can we?

Speaker 1:

And the other thing, too, is I will tell you this is that, as we said the last time when I fucked it up, there's no way. This is our last time with you. There's no way this is the last time he's on the show. Oh no, it's too. It's too, it's too.

Speaker 3:

We still got to stop the ball game we still got to go on.

Speaker 2:

We still got to go on.

Speaker 3:

How about sex?

Speaker 1:

real estate, sex and real estate, sex and real estate sex and real and real.

Speaker 3:

Before he closes the fucking west side of Whiffa ball people are gonna be like they're gonna be like so serious they're gonna be like, let's fucking kill him. You ain't gonna fucking catch me when I fucking crank that ball, so game on motherfuckers. All right, ryan, how do you want to close it?

Speaker 2:

I'll make wet suits hot in the room. Steal a coffee, calm me in the fin keel, great seal and Adam Veers is our team leader. Surf, hell of good and do look like a little Caesar.

Speaker 1:

I cannot finish it better than that Boys, next time Cheers. I think we can even do like cheers boys, Nice job.

Speaker 2:

The cattle take us out.